Apple’s Latest ‘Shot on iPhone’ Film Is a 19-Minute Manga Adaptation
Apple turned to Japanese genre manga as inspiration for an epic installment of its long-running and celebrated "Shot on iPhone" campaign. The 19-minute film, "Midnight," by agency TBWA\Media Arts Lab...
View ArticleManscaped Encourages Men to Give Some Attention to ‘the Boys’
We may be living in the golden age of options for below-the-waist grooming. Gone are the days of scissors and a carefully balanced mirror; today's consumers have tools designed specifically for the...
View ArticleDisney Sells Out Ad Inventory for 96th Oscars With Pricing Back Up
It's another Oscars sellout for Disney. Ahead of the Jimmy Kimmel-hosted 96th Oscars on Sunday, March 10, Disney Advertising has announced that it has sold out of ad inventory with a variety of...
View ArticleBalancing Brand and Demand: What Is an ‘Outcome’ in Media? Depends on Who You...
What is an "outcome?" According to Omnicom leaders, it depends on whether you're asking a brand's CMO or CFO. In this episode of Yeah, That's Probably An Ad, recorded live from the ADWEEK Podcast...
View ArticleHow Code and Theory’s Michael Treff Channeled Punk Energy to Fuel His Career
Being in a punk band is not a requisite for getting into the ad industry. In fact, it's anything but the normal starting point, but it worked for Michael Treff, who went from punk musician to record...
View ArticleEnthusiast Gaming Lays Off 25% of Staff, Following Multiple Cuts Last Year
The video game publisher and media company Enthusiast Gaming laid off 25% of its workforce--around 45 employees--today, its third round of cuts in 12 months following headcount reductions in May and...
View ArticleHow Peacock’s Traitors Murdered the Streaming Charts in Season 2
There's been a murder, but this time the victim is streaming ratings. Peacock's The Traitors--an Alan Cumming-hosted competition series where reality stars called "faithfuls" try to banish the...
View ArticleInfluencer Marketing Needs to Adapt: A Cautionary Lesson From Tarte Cosmetics
The influencer marketing recipe is well-established. Select influencers who attract a certain audience and fly them out to a tropical location for sun, fun and product placement. Organic reach across...
View ArticleThe Movement for Menopause-Friendly Workplaces Arrives in the Ad Industry
Amid a growing international movement to make workplaces more "menopause-friendly," creative agency Mekanism is calling on the ad industry to officially codify menopause support in benefit policies....
View ArticleExclusive: Reddit Debuts Organic Social Tools Ahead of IPO
Reddit is rolling out a suite of organic social strategy tools today as the discussion platform prepares for its initial public offering (IPO), ADWEEK can exclusively report. This is the first time the...
View ArticlePhysical Retail Is the New TV
In-store retail media is ready for primetime. Expect 2024 to be the year that digital screens propagate across brick-and-mortar retail. Currently estimated at less than $300 million in the U.S.,...
View ArticleHow Pabst Blue Ribbon Beer Will Revive Its Portland Music Fest After 7 Years
Reviving a music festival that last rocked Portland, Ore., in 2017, Pabst Blue Ribbon beer jumps feet-first into the post-pandemic experiential wave with a two-day event coming this summer featuring...
View ArticleTitan Casket and Maximum Effort Want to ‘Bury Daylight Savings’ in Darkly...
Daylight saving time starts this Sunday in the U.S., but Titan Casket and Ryan Reynolds' agency, Maximum Effort, would like to kill the tradition in order to save lives. The darkly funny campaign...
View ArticleReformation’s Monica Lewinsky Campaign Reflects Power, Purpose and Promise
'Conscious consumerism,' the commitment to making purchasing decisions based on social, economic and environmental impact, is on the rise. 63% of Gen Z say they will only purchase brands that stand...
View ArticleOscars 2024 Preview: The Ad Moments to Watch
Roll out the red carpet because brands appear to be reconsidering the much-maligned TV awards show, often seen as old-fashioned and dusty in the digital age. One of the granddaddies of the genre--the...
View ArticleSpotify Awards Its Global Media Account to a Dedicated Publicis Media Unit,...
Spotify's media review has concluded today with the account awarding global media duties to Publicis Media. The agency has created a bespoke team, Publicis OneVibe, to service the account. It's a...
View ArticleAI Jobs in Marketing: Brands Are Reassessing Roles to Build Out New Capabilities
As the breathless excitement around how brands can theoretically use generative AI morphs into marketers finding actual use cases for the technology, like elevating consumer experience through...
View ArticleLarge Brands Are Still Advertising on Made-for-Advertising Websites After...
Almost a year after the industry outcry over made-for-advertising inventory and months since many ad-tech firms have devised solutions to address the problem, ads from large brands are still being...
View ArticleSkims Makes Ad Debut With Sci-Fi Film Starring Kim Kardashian in Every Role
After rapid growth, Kim Kardashian's apparel brand, Skims, made its TV ad debut, with a futuristic film in which the famous co-founder plays every role. The company's first national TV commercial had a...
View ArticleJon Hamm Is Cast Aside in Minute Maid Zero Sugar’s First Global Campaign
Like many actors, Jon Hamm goes to great lengths to prepare for a role. In a new video, he's seen sitting in front of a mirror, practicing his lines and hyping himself up to embody his next character....
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