Heinz Introduces World’s First Ketchup Insurance Policy
Ketchup has been around for hundreds of years, and in that time, it's become one of the world's favorite condiments. The taste is unparalleled, but one thing we may never master is the art of not...
View ArticleHow to Adjust—and Measure—Your Content Strategy for Google’s SGE
Just a few months ago, Google's new Search Generative Experience (SGE) experiment officially entered more than 120 new countries and, according to a new report, is set to power 84% of query...
View ArticleInteractivity and Proprietary Data: Marketers Welcome Ads in Chatbots
Advertisers are eager to understand how their ads, in different guises, can show up in generative AI-powered chatbot conversations. While high-profile examples like OpenAI's ChatGPT and Google's Gemini...
View ArticleHow Paramount and Innovid’s Interactive Super Bowl Spots Scored Big
No offense to Patrick Mahomes, but interactive ads were the real MVP of the Super Bowl for Paramount and Innovid. As part of their new global partnership, Paramount and ad-tech company Innovid are...
View ArticleThe Speed of Culture Podcast: Domino’s Recipe for Digital Success
In an era when technology is reshaping every facet of consumer interaction, businesses are compelled to innovate continuously. On this episode of The Speed of Culture podcast, uncover how pizza chain...
View ArticleB2B Influencer Marketing: It’s Not Rocket Science
B2B advertising is boring. That's what nearly half of business buyers told PR Web in a 2018 survey. And it seems to have gotten worse since then. In 2023, The Power of Provocation discovered that a...
View ArticleBrave Commerce Podcast: Pioneering Retail Innovation
In this episode of Brave Commerce, Wendy Jean Bennett, vice president of retail commerce leadership at Tyson Foods, joins hosts Rachel Tipograph and Sarah Hofstetter to offer a deep dive into the...
View ArticleRegulators Find a New Way to Ban Calvin Klein’s FKA Twigs Ad
British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as "a stereotypical sexual object."...
View ArticleFanatics and Topps’ Customers Are Aging. How the Brands Are Reaching New Demos
Topps and parent company Fanatics aren't saying it explicitly, but their recent trading card offerings reflect an unavoidable truth: Millennial sports fans are getting old. Born between 1981 and 1996,...
View ArticleQatar Airways Readies Gen AI Agent Sama to Help Book Travel
Qatar Airways is giving its digital cabin crew, Sama, a generative artificial intelligence makeover to improve its customer service experience and ultimately drive sales. Developed in collaboration...
View ArticleExclusive: March Madness Music Festival Scores Mumford & Sons, Jonas Brothers...
The road to March Madness is on. TNT Sports teamed up with the NCAA for a free three-day music festival in Phoenix, Ariz., taking place April 5-7 as part of the sports marketing festivities around the...
View ArticleA+E Networks Measures Up at Upfront With 2,500 Hours of Content, New...
For this year's upfront season, A+E Networks is making sure its content measures up. Today, A+E Networks kicks off its virtual upfront presentation to advertisers, promoting more than 2,500 hours of...
View ArticleEssence’s Girls United Is Providing a Safe Digital Community for Young Women
It can be challenging for young women to find a space where they can stay informed and build a community. Essence's Girls United is just such a space, providing expert guidance on topics like fashion,...
View ArticleSEC Drops Scope 3 Emissions Disclosures. Here’s What That Means for Brands
The Securities and Exchange Commission (SEC), Wall Street's regulatory body, today approved rules requiring publicly traded companies to disclose greenhouse gas emissions and climate change-related...
View ArticleR/GA Is Making BBC Studios’ First U.S.-Focused Brand Campaign
BBC Studios, the commercial arm of the British broadcaster, is in the process of building awareness across the U.S. and will produce a brand campaign created by R/GA to support that aim. The...
View ArticleExclusive: Cookie Deception Sparks Tension Between Buy and Sell Side in IAB...
Buy-side tech platforms are accusing publishers and the tech firms they work with of using deceptive practices to identify audiences in discussions happening within the IAB Tech Lab over the past...
View ArticleBarkley and OKRP Are Merging to Become BarkleyOKRP
The independent agency landscape is dotted with many small shops, with a few big agencies sprinkled in. Two of those larger agencies have now merged to become one of the biggest independents in the...
View ArticleTechMagic Podcast: A Gaming Industry History Lesson
In this week's episode, host Cathy Hackl and guest host Lee Kebler discuss tech layoffs in gaming. The dive into the different business models of Sony versus Nintendo and Nvidia. Kebler gives a gaming...
View ArticleDrew Barrymore Calls Aging ‘A Privilege’ in Dove Campaign
In a new social video, Drew Barrymore bedazzles her face with glitter, jewels and stickers. But this isn't a cosplay tutorial or a breezy promo for her daytime chat show. It's the launch of...
View ArticleThis Campaign for Women’s Equality Reinvents the Petition for the TikTok...
It has been 100 years since the Equal Rights Amendment, which explicitly prohibits sex discrimination, was introduced to Congress. Yet over the past century, it has still not been signed into law,...
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