The Garage Podcast: Navigating the Evolution of Retail Media
Welcome back to The Garage: Tools for Retail Media Innovation. Hosted by Evan Hovorka, vp of product and innovation, and Dan Massimino, director of marketing, from Albertsons Media Collective. The...
View ArticleHow a Team of Women Pulled Off Tubi’s Groundbreaking WNBPA Documentary
Tubi's groundbreaking basketball documentary, Shattered Glass: A WNBPA Story, almost didn't happen. The film, which premiered Jan. 31 on Tubi in partnership with Puma, gives an all-access,...
View ArticleThe Speed of Culture Podcast: Revolutionizing Media Consumption
As the digital era continues to evolve, the way we consume media transforms significantly. To explore the complexities and opportunities within the streaming industry and get a glimpse into how...
View ArticleiProspect Expands Duties for Ferrero Group, Winning the US Market
Ferrero Group, the chocolate company encompassing the Kinder, Nutella and Tic Tac brands, awarded its U.S. media management duties to Dentsu Media agency iProspect at the end of February. Given the...
View ArticleWho Is the Chief Medical Officer of American Households?
Both men and women think about health a lot. Not surprisingly, though, how they think about it and how they think about health for the other gender, is completely different. As a result, women are...
View ArticleCBS, WBD ‘Essentially Sold Out’ Men’s March Madness Ads in Biggest Year Yet
The ad sales teams at Warner Bros. Discovery and CBS are dancing their way through March. Ahead of Selection Sunday on March 17, the NCAA Division I Men's Basketball Tournament's advertising inventory...
View ArticleThe Gretsch Became an Icon Along With The Beatles
In 1961, an 18-year-old George Harrison opened a copy of the Liverpool Echo and saw an ad for a used electric guitar. It was a 1957 Gretsch Duo Jet--coal black, more chrome than a Cadillac. The seller,...
View ArticleThe Power and Beauty of Hula Is Her Oasis in the Media World
Sarah Freund is very much in the prime of her career as director of media at Brill Media. But she's already living the life of a snowbird: summers in her native northern Michigan close to family, and...
View ArticleKahlua Hijacks St. Patrick’s Day, Telling Revelers to Swap Stout for Espresso...
Irish stout is one of the most popular St. Patrick's Day drinks, with WalletHub finding that 13 million pints are consumed worldwide on March 17--819% more than a typical day. But Kahlua is urging...
View Article‘Check Out’ These Insights and Highlights From Commerceweek 2024
How can brands stand out to consumers and vie for their ever-elusive dollars? It turns out storytelling is just as important when it comes to commerce as in any other form of media. On February 28 and...
View ArticleOvertime—on Pace to Generate $100 Million This Year—Inks NFL Partnership
Sports brand Overtime penned a new distribution deal with the National Football League on Thursday, an expansion of a prior partnership between the two parties and a key cosign for the 8-year-old...
View ArticleImpossible Foods Debuts ‘Meatier’ Message to Target a Wide Demo
Impossible Foods, following through on a pledge in 2023 to revamp its marketing, debuted new branding and packaging for its meat alternatives, trying to boost a battered category and win over new...
View ArticleBalancing Brand and Demand: Why Consumers Are Holding Their Dollars Close for...
Aside from inflation, unemployment and the upcoming election, marketers have yet another challenge on their hands in 2024: consumer anxiety. On the latest episode of Yeah, That's Probably an Ad, ADWEEK...
View ArticleFCB Chicago Names Pedro Pérez Chief Creative Officer
The creative leadership machine at FCB keeps churning. As Susan Credle starts her transition from FCB to global creative advisor for IPG. FCB Chicago hired Pedro Perez as chief creative officer, taking...
View ArticleWhat Would a TikTok Ban or Sale Mean for Advertisers?
TikTok's future in the U.S grew more uncertain after the House passed a bipartisan bill Wednesday that would force China-based ByteDance to sell TikTok within 165 days or face a nationwide ban. This...
View ArticleWhat’s Next for MediaLink Following CEO Michael Kassan’s Exit
The legal fallout between MediaLink founder Michael Kassan and its owner, United Talent Agency (UTA), has caught the world's entertainment and advertising industries by surprise, including many within...
View ArticleIn the Hot and Heavy World of Romance Novels, Harlequin Is Rebranding to Stay...
It's probably a sign of the times that reality stars like Hannah Brown--an alum of The Bachelor, The Bachelorette and Dancing With the Stars--has not only finished writing her second book, but that...
View ArticleSNL’s Colin Jost and Michael Che Host ‘St. Patrick’s Eve’ Revelry for Jameson...
Jameson Irish Whiskey is not letting the fact that it's a Leap Year get in the way of having its first proper Saturday St. Patrick's Day celebration in years. In fact, the brand brought in Saturday...
View ArticleBalancing Creativity and Data: a Conversation With Lenovo’s Gerald Youngblood
On this week's episode of Marketing Vanguard, ADWEEK's Jenny Rooney sits down with Gerald Youngblood, chief marketing officer of Lenovo North America, to explore the company's transformation and the...
View ArticleExploring the Creative Landscape: Insights from Squarespace CCO David Lee
On this week's episode of Marketing Vanguard, host Jenny Rooney sits down with Squarespace chief creative officer David Lee to discuss the intricacies of creativity, brand strategy and the evolving...
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