ESPN, Fox and WBD’s Sports Streamer Snags Former Apple Exec as CEO
ESPN, Fox and Warner Bros. Discovery's upcoming sports streaming platform has scored a former Apple exec as CEO. Top line Today, the three companies named Pete Distad as CEO of their new joint sports...
View ArticleNot All Performance Marketing Tactics Are Created Equal
Marketing has never been easy, but inflation has challenged the majority of CMOs to do more with less and stretch their constrained budgets without compromising results. Now more than ever, marketers...
View ArticleSiriusXM Re-Airs Cinematic Oscars Ad on Taylor Swift’s Eras Concert Film
SiriusXM, following its recent appearance in the Academy Awards telecast, has made another high-profile media buy, this time in Taylor Swift's The Eras Tour concert film now airing on Disney+. The...
View ArticleExclusive: Disney Adds Ally, CarMax as NWSL Sponsors as Season Kicks Off
Ahead of this weekend's National Women's Soccer League kickoff, Disney Advertising added two sponsors to its sports marketing roster. Ally and CarMax have officially signed on to sponsor the NWSL on...
View ArticleTechMagic Podcast: Checking Out the Tech at SXSW
On this week's episode of TechMagic, host Cathy Hackl is at SXSW. She shares what she has seen and previews her talk about spatial computing and AI wearables on the XR stage. Hackl and guest host Lee...
View ArticleBarilla and Marie Kondo Show the Life-Changing Magic of Reusing Pasta Boxes
Organization guru Marie Kondo has inspired countless people around the world to tidy up. Known for her inventive folding techniques and mantra to only keep things that "spark joy," she's wielded her...
View ArticleInteractive Toy Brand Tonies Taps Anomaly as Its Agency of Record
Tonies, an interactive audio platform for children, has named creative business Anomaly as its agency of record to support its global growth ambitions. Tonies creates audio-based story boxes that allow...
View ArticleCoca-Cola Follows Stray Kids and Itzy Deep Into K-Pop Culture
K-pop groups Stray Kids and Itzy can bring Coca-Cola deeper into South Korean music fandom and its young global audiences, but maintaining those connection requires immersing the brand in the culture...
View ArticleADWEEK Appoints Ryan Joe as Editor in Chief
As it celebrates its 45th anniversary, ADWEEK is entering a new era with the appointment of Ryan Joe as its editor in chief. A graduate of UCLA and Columbia University, Joe joins from Business Insider,...
View ArticleAllen Iverson May Not Have ‘The Answer’ to Bracket Selection in Cheeky Pepsi Ad
In order to encourage college basketball fans to get their March Madness brackets in for a chance to win $100,000, Pepsi is using "A.I." to offer "the Answer(s)," in its DraftKings Zero Right Bracket...
View ArticleKristen Cavallo Retires From Advertising After 30 Years in the Industry
Throughout Kristen Cavallo's 30-year career, she's never backed down from an opportunity to defend creativity. Cavallo rose to the top of the industry by leading the rebuilding of The Martin Agency...
View ArticlePereira O’Dell Rethought Its Growth Strategy. It Won 5 New Clients in January...
Last year, Pereira O'Dell (POD) employees evaluated the agency's marketing tactics as though it were one of their clients, and concluded that it needed to reorganize. Aiming to unify the agency's...
View ArticleAdweek Podcast: WPP’s Open X Model Is Making Marketing Magic for Coca-Cola
In 2021, Coca-Cola handed WPP its $4 billion ad account. At the time, it gave new bespoke agency Open X a brief to change its marketing output from a "majority analog to 60% digital" and curate more...
View ArticleThe Group Creative Director Is the Player-Coach of the Creative Team
The group creative director gets pulled in many different directions at once. As the step up from the creative director and below the executive creative director and chief creative officer, the GCD can...
View ArticleMeet the Six Mascots for Bark’s New Line of Dog Treats
Bark, the dog-centered toy and treat brand, introduced a new line of dog treats earlier this month inspired by classic cartoon cereal mascots. The brand's goal is to "make the world of dogs more like...
View ArticleStarbucks Just Dropped Its Global CMO Role. Here’s Why
Starbucks is the latest brand to shelve the global chief marketer role. Instead, it has unveiled a new structure that will see regional chief executive officers (CEOs) take responsibility for the...
View ArticleThe Delta Lounge Bucked Recent Experiential Trends at SXSW—and People Loved It
In a sea of waste-heavy and formulaic activations at South by Southwest (SXSW), The Delta Lounge--one of the 2024 festival's buzziest experiential marketing installations--aimed to buck some of the...
View ArticleSamsung Flips the Marketing Script With a Tech-Savvy ‘Grandma-Fluencer’
Seniors are often stereotyped for being stuck in their ways, so when a grandmother changes her mind, it's worth taking note--especially if she delivers her case with a cinematic action sequence or two....
View ArticleMcKinney CEO Joe Maglio Will Also Take on the Chief Exec Role at Barbarian
Cheil North America is relatively small compared to its holding company counterparts. It boasts 800 employees across seven agencies, but it's taking the first step to better align its shops in the...
View ArticleBritish Airways Tells a Sweet Coming-of-Age Story That Starts With a First...
British Airways and London-based agency Uncommon Creative Studio are following their Cannes-winning "A British Original" campaign with an emotional film about the power of travel throughout a person's...
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