Marketers, Here Is Why the Term ‘Marginalized’ Is Uncomfortable But Necessary
Some of the biggest personal and professional achievements of my life have come out of a period that was uncomfortable or tough, teaching me valuable lessons through a moment for self-reflection and...
View ArticleThe Speed of Culture: Bridging the Worlds of Sports, Technology and Fandom
The digital age has transformed how we engage with sports and entertainment, creating a dynamic ecosystem where brands, technology and fan experiences intersect. In this evolving landscape,...
View ArticleWhat Does a Chief AI Officer Look Like in the Marketing World?
For all of the talk about the jobs AI is expected to replace (that's 85 million, according to the World Economic Forum), it's also expected to create some 97 million new roles by 2025. And the buzziest...
View ArticleComscore Gains National Accreditation for TV Household-Level Measurement
The Media Rating Council has granted measurement company Comscore national accreditation. Top line Ahead of the 2024 upfronts, Comscore will be able to tout accreditation for the Total Household Rating...
View ArticleAdvertising on Disney Streaming Gets Simpler With Google, The Trade Desk Deals
Right after rolling out Taylor Swift: The Eras Tour on Disney+, Disney is starting a new, addressable advertising era of its own. Top line Today, Disney announced that it's creating a simpler, more...
View ArticleSynthetic Media Producer Is the Latest Role Addressing Gen AI Ethics
IPG's Momentum Worldwide is preparing for the deluge of artificial intelligence-generated content. The agency is creating the role of synthetic media producer to help reduce risks and mitigate...
View ArticlePMC Will Sell Vox Media Ad Inventory in Canada
Penske Media Corp., which owns a portfolio of entertainment titles including Variety and The Hollywood Reporter, is exclusively selling Vox Media's advertising inventory in Canada, according to PMC...
View Article818 Tequila’s Mission to Cultivate a Good Time and Give Back
We all enjoy socializing, often accompanied by delightful drinks. What often makes us stick to certain brands is the feeling of being part of a community, especially when we can see how a company...
View ArticleState of Creativity: Client-Agency Relations Show ‘Significant Strain’
There is a "significant strain" between clients and their agency partners, which is impacting the quality of the creative output, according to a new industry report. The fourth annual Lions State of...
View ArticleNBCU Fuels Advertisers’ Olympic-Sized Appetites for Programmatic and...
NBCUniversal wants advertisers to go for gold with its new tech offerings. Today at the One24 conference, NBCU's latest TV upfront event, the company highlighted new tech and data capabilities,...
View ArticleThe Speed of Culture Podcast: Burger King’s Million-Dollar Whopper Idea With...
As technology continues to revolutionize the way brands engage with their audiences, the conversation around AI's role in marketing is more relevant than ever. Burger King, a champion in the...
View ArticleLiving in a Sound-On World: Sonic Branding Is Key for Brand Identity
Have you ever thought about what your brand sounds like? If you close your eyes and listen to your comms, do you sound consistent? Do you sound familiar? Or are you currently taking your consumers on...
View ArticleExpo West: The Ozempic Effect on Snacking, Clean Labels and More Trends
Eating breakfast before hitting the floor at Natural Products Expo West is a rookie mistake, since the annual food conference could easily qualify as the biggest multi-day sampling event in America....
View ArticleWhy Brands Should Prepare for the Rise of Super Fans
There's nothing new about people showing great enthusiasm for their favorite books, movies and musical acts. Songs and stories shape society. Life imitates art. At the same time, culture is not static....
View ArticleJason Sudeikis Challenges Taco Bell’s Late Night Reputation
Taco Bell is often a go-to spot for late-night cravings, but a new campaign starring Jason Sudeikis aims to lure consumers in daylight, too. A 30-second ad launching March 21 shows Sudeikis, who...
View ArticleDon Cheadle Runs a Speakeasy With Forbidden Snacks in PopCorners Campaign
In case last year's "Breaking Good" Super Bowl ad wasn't an indication, Frito-Lay brand PopCorners' latest commercial, featuring Don Cheadle as a speakeasy proprietor, drives home the point that the...
View ArticleGap and Palace Join Forces With Collection Celebrating 90s Culture
Retailer Gap continues to lean into nostalgia to revive its marketing, with a collaboration with London-based skateboarding and clothing label Palace that celebrates 1990s style and skate culture. The...
View ArticleNowThis Combines With Accelerate Change Portfolio to Become NowMedia
Social publisher NowThis Media, which was acquired by nonprofit media organization Accelerate Change last April, is combining with the eight other publishers in the Accelerate Change portfolio to...
View ArticleSnapchat Introduces Sponsored AR Filters
To give advertisers another way to reach users, Snapchat launched Sponsored AR Filters, a new ad format that will allow brands to create augmented reality overlays that can be added to Snaps after a...
View ArticleWhat’s the Deal With The Netflix Effect?
A queue of people spills out onto the pavement outside a quaint, blue-fronted cafe in North London. Kate Bush's "Running Up That Hill" finds its way back onto the charts after 37 years....
View Article