Sony Pictures Turns Snapchat Users Into Slimer to Promote Ghostbusters:...
Ahead of the release of Ghostbusters: Frozen Empire in theaters on March 22, Sony Pictures launched an AR campaign on Snapchat featuring two augmented reality Lenses and a video ad. The AR Slimer Lens...
View ArticleReddit’s Jen Wong Has a Plan to Juice Post-IPO Growth
Newly public Reddit has to level up its performance-driving products, and--after 20 years--figure out how to more fully monetize its signal-rich chat-based content. Reddit's long-awaited IPO values the...
View ArticleExclusive: See What MediaLink Is Charging Sponsors for Its Spaces in Cannes
Want to take over a 10' x 10' meeting space from MediaLink at the splashy Cannes Lions advertising festival this June? Be prepared to pay about $850,000, according to a pitch deck obtained by ADWEEK....
View ArticleXbox Made a Soccer Documentary That Could Change a Real Team’s Fortunes
Many impassioned sports fans watching a game from home may have harbored the secret suspicion that they could do better than the coach. What if they got the chance to prove it? Nathan Owolabi, a...
View ArticleBalancing Brand and Demand: Why You Should Be Looking in Grocery Stores for...
According to Taste editor in chief Matt Rodbard, the grocery store is content. And as marketers very well know, content is king. On this episode of Yeah, That's Probably an Ad, ADWEEK community editor...
View ArticleThe 10-Year Tension: Women Need More Time, Not More Balance
Organizations nationwide, especially ad agencies, say offering balance is key to attracting and retaining women talent. From unlimited PTO and job-sharing opportunities to remote work and childcare...
View ArticleFrom Rebranding to Reinvention: The Marketing Journey of Quad CMO Josh Golden
On this week's episode of Marketing Vanguard, host Jenny Rooney welcomes Quad CMO Josh Golden for a discussion on the evolving landscape of marketing and his experiences leading change in various...
View ArticleAvios Stages a Striking Stunt With E-Foil Surfers in Ad for Loyalty Program
As the world continues to feel the financial pressures of high interest rates, IAG Loyalty, which owns global loyalty currency Avios, highlighted its commitment to supporting customer savings with its...
View ArticleNBCU Extends Olympics Opening Ceremony Coverage to IMAX Screens
NBCUniversal plans to extend live coverage of the 2024 Paris Olympics opening ceremony across over 150 IMAX screens. On July 26, the organizers are planning a four-mile-long flotilla of almost 100...
View ArticleInside 5-Hour Energy Founder Manoj Bhargava’s Decision to Sacrifice Sports...
Manoj Bhargava, the billionaire founder of 5-Hour Energy, has only one piece of furniture in his office: a five-shelf bookcase cluttered with rival energy drink brands, many of which no longer exist, a...
View ArticleLevi’s Global Campaign Gives the Floor to Next Generation of Change Makers
With its new global campaign, Levi's reminds consumers of its heritage as a democratic brand that has been at the forefront of progressive, fashion and cultural movements over its 170-year history. In...
View ArticleThis Toilet Paper Brand Wants Brits to Talk Crap
It may not be every creative's dream to work on a toilet paper account when they grow up, but FCB London's latest taboo-busting work for Andrex shows that it doesn't have to be dirty work. The agency...
View ArticleColgate Campaign Challenges Unrealistic Beauty Ideals for the ‘Perfect’ Smile
The pressure to have a "perfect" smile is intensifying. In a recent survey by Censuswide and Colgate, nearly 65% of the Generation Z audience said pressure to have a perfect smile negatively affects...
View ArticleA Cup of Soup Dancing in a Microwave? In Times Square, Silly Sells
On any given day in Times Square, a visitor can sit for a street artist portrait, get his name printed on an M&M, watch the Naked Cowboy playing his guitar and run from a marauding band of Elmos....
View ArticleAdweek Podcast: Unpacking the ‘Caitlin Clark Effect’
This season, 22-year-old basketball star Caitlin Clark has been making headlines with the Iowa Hawkeyes, breaking scoring and attendance records. She's also brought mainstream attention to women's...
View ArticleFollowing Ratings Boost, CBS and Golden Globes Announce 5-Year Deal
CBS is staying golden. Top line Following the Golden Globes' surprise ratings boost in January, CBS and The Golden Globe Awards have announced a new five-year deal. The new agreement will keep the show...
View ArticleHow Brands Are Activating at the 2024 Paris Olympic and Paralympic Games
The 2024 Paris Olympic and Paralympic Games will take over the City of Light in July and August, with backing by some of the world's biggest brands including Alibaba, Coca-Cola, Deloitte, AB InBev,...
View ArticleGoth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish...
On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat's blood and paint their faces like...
View ArticlePolitically Charged Publisher Splinter Returns. Ad Monetizing Is Another...
Political news publisher Splinter relaunched Tuesday morning, three months after it was acquired by Paste Magazine in a package deal, alongside feminist publisher Jezebel, from G/O Media for an...
View ArticleID Spoofing Dents Campaign Performance
The clandestine swapping out of IDs in cookieless environments without consent hampers the campaign performance, data shows. Go figure. These practices, dubbed ID spoofing, have been under increased...
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