What Parents of YouTube Influencers Need to Know to Keep Their Kids Safe
YouTube is flooded with influencer content that targets the under-13 crowd. Take Ryan ToysReview, the six-year old "kidfluencer" who took home a staggering $11 million last year. He's posted hundreds...
View Article4 Improv Games That Will Help Loosen Marketers Up
A pair of comedians from the Upright Citizens Brigade promised a group of advertisers at the 4A's Accelerate conference that contorting their bodies into the letters W and K served a real purpose. Abra...
View ArticleBoring Weekdays, Annoyed With Their Newfound Popularity, Come to Life in...
Actors portray days of the week--Monday through Thursday specifically, with a quick cameo by Friday--in MGM National Harbor's new ads from McCann. The work is designed to boost early- and midweek...
View ArticleLinkedIn: Here’s How to Unfollow a Connection
Did you know LinkedIn allows you to unfollow a connection without actually removing them from your connections list? This will stop their posts from showing up in your feed. Our guide will show you two...
View ArticleWhat Financial Brands Can Learn From A+E Networks’ Study on Marketing to Women
After spending more than two years studying the representation of women in media, A+E Networks think tank Kalpana+ is sharing findings from its latest study in an attempt to help marketers understand...
View ArticleBy Changing a Single Word, Schweppes Hopes to Transform Its Entire Positioning
With the transformation of one word from the past to the present tense, Schweppes hopes to change its brand positioning--and maybe even its destiny. From the long-standing "What Did You Expect?," its...
View ArticleQ&A: IBM’s First Chief Privacy Officer on How Corporate Privacy Has Evolved...
In 2000, Harriet Pearson became IBM's first chief privacy officer and part of the vanguard of early CPOs who laid the groundwork for how corporations approach privacy. Pearson, who is now a partner at...
View ArticleWith 4/20 Approaching, Marketers and Consumers Excitedly Explore the Budding...
Four months into the legalization of cannabis in California and consumer sentiment is positively high. A new report from Eaze, a cannabis ecommerce platform, details findings from about 5,000 Eaze...
View ArticleEditing Tweaks That Can Boost Your Video’s Performance on Facebook
A common mistake we see brands make is that they take their TV commercials or YouTube videos and upload them directly to Facebook without any changes. But by doing that, they're leaving potentially...
View ArticleWhy WPP’s Cryptic Handling of Martin Sorrell’s Resignation Is the Wrong Move
"To this day, the improprieties that prompted Sir Martin to step down have yet to be made known, which seems unusual in an industry where such secrets don't stay secret for too long," PR veteran Peter...
View ArticleHere Are All of the 2018 Pulitzer Prize Winners
Journalism's most prestigious honors were announced today at Columbia University, where the Pulitzer Prizes were awarded. Dana Canedy, the Pulitzer administrator, complimented the work of this year's...
View ArticleJohnson & Johnson Is Using Pollen Data to Push Into Voice-Based Marketing
Even allergy recommendations are getting souped up with algorithms powered by brands. Earlier this month, Johnson & Johnson's Zyrtec rolled out a Google Assistant skill that cranks out daily...
View ArticleLed by Viacom, Networks Try Their Hand at Festivals to Lure Fans and Brands
Viacom has largely backed away from throwing mammoth upfront events, but during the rest of the year, the company has embraced them like never before for flagship networks BET, Comedy Central, MTV,...
View ArticleInfographic: How Streaming Is Changing TV as We Know It
It's no secret that streaming services from Netflix to YouTube have been causing trouble for traditional networks, but new data shows that they've been morphing the way we think about television as we...
View ArticleQ&A: Teen Marketer Connor Blakley Schools Brands on Gen Z Authenticity
Connor Blakley is 18 and already knows more about marketing than most marketers twice his age. He started his first company when he was 14, helping small and mid-sized companies navigate social media,...
View ArticleQ&A: Westworld’s Jonathan Nolan on Marketing Season 2, Elon Musk and the...
Many creators hope their show will engage fans. Few have had such a hand in creating as many immersive marketing experiences as Westworld co-creator Jonathan Nolan. Adweek caught up with Nolan, who...
View ArticleHow to Eliminate Bias in Data-Driven Marketing
Problems with data bias are well-documented, from an image recognition algorithm that identified black users as gorillas to language translation services that referred to engineers as male and nurses...
View ArticleThe Retail Industry Is Focusing on Customer Experience and Convenience to Win...
For decades, the retail industry stood strong. Retailers emerged fairly unscathed during the first wave of the internet in the '90s because consumers still by and large chose to shop in physical stores...
View ArticleWarsteiner Created an Annoying Ad, Then Launched Another Version Responding...
If your beer's not for everyone, does it follow that your ads might not be, either? That's the gamble Leo Burnett Argentina made with its recent ad for client Warsteiner, a German beer with a...
View ArticleOmnicom Exceeded Earnings Expectations Globally but Continues to Struggle in...
In an earnings call today, holding company Omnicom revealed that it exceeded earnings expectations globally during the first quarter but continues to struggle with growth in the critical North American...
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