How Consumer Talk Supercharges Advertising
"Advertising is really a conversation-starter," Audi of America president Scott Keogh told me in 2011 when I was co-writing a book on social influence, The Face-to-Face Book. Keogh's insight as chief...
View ArticleY&R Names New Chief Strategy Officer of North America
WPP's global agency Y&R announced today the appointment of Yusuf Chuku as chief strategy officer of North America. Chuku most recently served as a freelance strategist and consultant and previously...
View ArticleIn Martin Sorrell’s Absence, an Uncertain Future Looms for WPP
Martin Sorrell spent much of his career successfully working to satisfy WPP investors until the margins stopped growing. Now, the longtime CEO's departure brings a seemingly endless series of questions...
View ArticleTarget Is Trying to Become America’s Easiest Place to Shop. Here’s How
By the end of April, Target said it will offer same-day delivery for in-store purchases at nearly 60 stores in Boston, Chicago, New York, San Francisco and Washington, DC. When checking out, shoppers...
View ArticleHow ICM’s Branded Entertainment Chief Connected David Harbour With Tide
Carol Goll has a passion for products--and she really loves cars. That passion is what landed her a highly successful tenure at Mercedes-Benz USA, a company she called home for 13 years. Goll was the...
View ArticleBailey Lauerman Claims to Be Experts on Middle America
While some agencies turn to outside groups or send creatives on immersive expeditions to understand Middle America, Omaha, Neb.-based Bailey Lauerman's years working with local and regional brands...
View ArticleThis Timeline Shows How WPP Acquired Its Way to Fame and Notoriety Over 3...
WPP has grown into the world's largest communications service company by gobbling up a slew of advertising and PR firms the world over. Under CEO Martin Sorrell's leadership, WPP grew famous (more...
View ArticleThe Handmaid’s Tale Author Margaret Atwood Talks Trump, Dystopias and Season 2
It's safe to say James Comey and Michael Wolff are not among Donald Trump's favorite authors. But the same can likely be said of the prolific Canadian writer Margaret Atwood, whose 1985 novel turned...
View Article‘Baskin-Robbins Got Me Like’ Is 2018’s Twerkiest, GIFiest, Meme-iest Ad Campaign
This is not your father's Baskin-Robbins. Unless he's one of those dads who really loves to embarrass you by singing along to Ariana Grande at full volume in the car. The ice cream brand's newest...
View ArticleOmnicom Boosts and Streamlines Consulting and Design Agencies Under New...
Hopping on a growing trend in the industry, Omnicom Group announced today it would be building up and streamlining its branding, design and research services under the umbrella of one consulting...
View ArticleWatch the Stars of Netflix’s Glow Lip-Sync ‘Maniac’ in This Joyous Season 2...
Glow, Netflix's half-hour comedy about the Gorgeous Ladies of Wrestling, is one of the few shows about a ragtag group searching to find a purpose in this world--aren't we all?--that's actually fun....
View ArticleStarburst Launched a Clothing Line Inspired By the Only Candy Color That...
Brands launching their own clothing lines isn't a new thing. We've seen it over and over again from companies including McDonald's, KFC and Taco Bell (in collaboration with Forever 21). All of the...
View ArticleHow Facebook Live Helped Accelerate Growth for These 3 Businesses
Yes, Facebook's going through a lot of changes right now. But Facebook Live? You can bet that the social video broadcasting platform isn't going anywhere anytime soon. As of 2017, one of every five...
View ArticleIBM Is Betting on Blockchain to Provide Transparency in Media Buying
Salon Media Group is working with IBM and AdLedger, a nonprofit focused on blockchain standards for digital advertising, on a proof-of-concept blockchain project for ad campaign reconciliation on Salon...
View ArticleTelecom Giant Altice Consolidates U.S. Marketing Business With WPP’s...
The U.S. division of international telecom conglomerate Altice has chosen WPP's Wavemaker and Y&R as its media and creative agencies of record, according to several sources with direct knowledge of...
View ArticleNational Geographic’s Upfront Pitch Highlights Power of Storytelling, and...
National Geographic came into this year's upfront intent on touting the success of its global rebrand from fall 2016 and nothing--not even the looming Disney-Fox deal, which could see it move to a new...
View ArticleAfter a Year of Talks, NBCUniversal Joins Viacom, Turner and Fox’s OpenAP...
It took almost a year longer than the consortium had hoped, but Viacom, Turner and Fox have finally landed another publisher--the biggest one they could have hoped for--to join OpenAP: NBCUniversal....
View ArticleAn Inside Look at the World of McIntosh, Manhattan’s Most Exclusive Showroom
It's a balmy afternoon on Lafayette Street in Manhattan's artsy SoHo district. Just to the south, beyond Petrosino Square, is the old police headquarters condo that the likes of Cindy Crawford and...
View ArticleWPP’s Co-COO Mark Read Reassures Staff in Post-Sorrell Memo Sent to All...
Mark Read, the Wunderman CEO who has become one of WPP's two de facto global leaders in the wake of Martin Sorrell's abrupt resignation over the weekend, expressed his confidence in the company's...
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