What Human Teams Can Learn From Machine Learning Marketing Algorithms
Artificial-intelligence-powered automation of human jobs has been a hot topic over the past decade. But while factory workers and other manual roles may have grimly accepted their position in the...
View Article10 Times That ABC’s Scandal Changed TV as We Knew It
From the moment that Scandal debuted on April 5, 2012, the series immediately distinguished itself from every other show on television. Kerry Washington, who stars on the ABC drama as Washington D.C....
View ArticleHow 3 Brands Brought Tech to Life at Coachella
Iridescence, exclusivity and a party: three different elements that Google, American Express and Amazon used to bring their activations to life at the fashion-meets-music-festival, Coachella. Because...
View ArticleUnder Armour and The Rock Elevate a New Generation of Role Models With ‘Will...
Under Armour and Droga5 are back with a sprawling new campaign celebrating grit, ambition and the willingness to be the hardest-working person in the room. The campaign, called "Will Finds a Way,"...
View Article5 Ways to Find the Balance for Marketing CPG Brands
Think globally, act locally. It's a decades-old rallying cry that is not often executed effectively. Attempts to implement this overarching management idea as a brand strategy can either be too rigid...
View ArticleWhy These 2 Niche Ecommerce Brands Are Opening Up More Brick-and-Mortar Stores
Instagram first, sell afterwards: that's an ethos that more ecommerce companies are adopting as they go offline. Opening physical stores (or pop-ups, showrooms, whatever) has become a viable path for...
View ArticleMeasurement Is Still a ‘Blind Spot’ for Marketers Looking to Improve Ad...
When it comes to accurate ad targeting, agencies and publishers say there is still room for improvement, even as the strict privacy regulations going into effect soon in Europe threaten to upend the...
View ArticleWhat a 1960s Ad Man Can Teach Us About Successful Facebook Advertising
Hello from 1966! The TV's reign over American households is in full swing. An actor named Ronald Reagan has been elected governor of California. Families crowd around the television set, grab a...
View ArticleWhy Media Companies Must Purge Zero-Sum Approaches to Partnerships
In the fourth decade of the digital media and advertising revolution, too many industry voices still insist on making a commotion about the zero-sum game in advertising, where some can win only as...
View ArticleHere Are the First CVS Beauty Ads With Images That Haven’t Been Altered
CVS Health made headlines in January when it announced a plan to stop altering images used on CVS Pharmacy products and in CVS marketing online and in stores by 2020. Unaltered images now include a...
View ArticleAgency M&A Activity Has Jumped 126% in 2018, With Consultancies Leading the Pack
The advertising industry M&A market was red-hot in the first quarter of 2018. It just didn't come from the usual suspects. A new report from consultancy R3 found that the global value of such deals...
View ArticleAmazon’s Annual Shareholder Letter Is Yet Another Wake-Up Call for Brands
For the first time in Amazon Prime's 13 year history, the membership numbers are in CEO Jeff Bezos' annual shareholder letter, along with other statistics around the Prime business that show the...
View ArticleReddit Taps Former Time Inc. Chief Operating Officer as Its New COO
Reddit has hired a former Time Inc. exec as its new chief operating officer. Jen Wong, who joined Reddit today, was Time's COO and president of digital from 2016 until leaving the company earlier this...
View ArticleOK You Monsters, Heinz Will Release ‘Mayochup’ Now That 500,000 of You Asked...
With nearly 1 million votes tallied in its Twitter poll, Heinz has declared the victor to be "Pass the Heinz Mayochup." The question? "Want #mayochup in stores? 500,000 votes for 'yes' and we'll...
View ArticleWhy H20+ Beauty and Disney Music Group Are Partnering Up for an Activation at...
Country music fans are starting to hit a higher note with brands, as the genre grows in popularity among adults. One place where brands are starting to build out a space for themselves is Stagecoach,...
View ArticleAdidas Originals Traded Pieces From Alexander Wang’s New Collection to Get to...
When Alexander Wang drops a new collection for Adidas Originals, you know something completely wild and unexpected is going to happen. In the past, the designer has done everything from flipping the...
View Article4A’s Accelerate Conference Highlighted the Optimistic Future of Agencies
In the Economist a couple weeks ago, Marc Pritchard of P&G described the current advertising business operation as "archaic." He clarified his remarks at the 4A's Accelerate conference to note that...
View ArticleYouTube: Here’s How to Hold Messages for Review During Livestreams
Last fall, YouTube launched a "hold for review" feature in its livestreaming service, YouTube Live. When a creator turns this feature on, YouTube will automatically hold "potentially inappropriate...
View ArticleBelieve It Or Not, Nike’s ‘Shoe Therapy’ Campaign Was Inspired by a True Story
If your love and protectiveness of your shoes occasionally tips over into obsession, you probably identified with Nike's new "Shoe Therapy" campaign. Nike knows how its products connect with consumers...
View ArticleHBO Asked YouTube’s ‘Queen of Shitty Robots’ to Try Her Hand at Making a...
If you could build your own Westworld version of yourself, would you do it? Or, setting aside the moral and philosophical questions, could you do it? Simone Giertz--scrappy inventor, YouTube...
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