Clik here to view.
ESPN's Hannah Storm on Why Building Your Brand Is Key to Making It Big in...
Hannah Storm is perhaps one of the most noteworthy female sports broadcasters in the business, building her career over several decades at NBC Sports, CNN and ESPN, and she's showing no signs of...
View ArticleAmazon’s First Ad for the Echo Spot Is About Togetherness, Not Shopping
Ah, Alexa. The voice assistant that, like Amazon, wants to be your everything. But "everything" isn't really a position. With Apple's Siri going (Rock!) hard on facilitating your sassy lifestyle, and...
View ArticleMcDonald’s Taps New Leaders to Oversee Brand Content and Cultural Engagement
McDonald's USA has appointed two new leaders to its marketing team. Kenny Mitchell joins as the fast food conglomerate's vice president of brand content and Lizette Williams comes aboard in the...
View ArticleThe Martin Agency Promotes Karen Costello to CCO in the Wake of Joe...
The Martin Agency of Richmond, Va., has promoted executive creative director Karen Costello to chief creative officer, a role left unfilled since her predecessor Joe Alexander departed last December...
View ArticleNielsen Social Content Ratings Will Now Include Instagram
In January 2016, Nielsen added data from Facebook to its already existing Nielsen TV Twitter Ratings, rechristening the offering Nielsen Social Content Ratings. Nick Grudin (now vice president of media...
View ArticleApple Gets Its Animojis to Sing Nominated Songs in Amusing Ads for the Grammys
Animojis are one of the more buzzed-about features of iPhone X. The phone's TrueDepth camera analyzes your facial expressions and mirrors them in a dozen different Animojis, creating little animations...
View ArticleWhy You Should Be Prepared for Facebook Ad Prices to Rise
Mark Zuckerberg recently shared that Facebook is revamping the news feed to prioritize content from friends over content from brands, businesses and publishers. Facebook's stock price dropped 5 percent...
View ArticleAnother Campaign Wants You to Adopt a Dog After Listening to Its Playlist
Dieste's got your new Jam! We're referring to the computer-generated star of the agency's unconventional push for nonprofit Dallas Pets Alive. He's not the typically cute, cuddly canine we've come to...
View ArticleFacebook Launched a Gaming Creator Pilot Program
Facebook officially launched its Gaming Creator Pilot Program, aimed at helping video game content creators build their audience on the social network. In a Facebook Games blog post, Leo Olebe, global...
View ArticleApple’s Beats to Bring More Work In-House as Lead Agency Anomaly Takes ‘a...
Beats Electronics, the brand formerly known as Beats by Dre that was acquired by Apple in 2014 for $3 billion, is making more big changes to its ever-fluid global ad agency roster. According to...
View ArticleAmazon Imagines What Would Happen If Alexa Lost Her Voice in 30-Second Super...
Amazon will be in the Big Game. The tech giant has released a 30-second teaser for its Super Bowl spot, which will be 90 seconds and run during the fourth quarter. The teaser imagines what would happen...
View ArticleSonos Closes Its Flagship Store in New York to Support Net Neutrality
Sonos, the consumer electronics company most well-known for its smart speakers, is closing its flagship New York store today with an accompanying message about the importance of net neutrality. The...
View ArticleNBC Sports Is About to Make $1.4 Billion in 22 Days Thanks to the Super Bowl...
For the athletes involved, the two major sports events occurring over the next few weeks--Super Bowl LII and the 2018 Winter Olympics--represent the culmination of years of training, laser-focus and...
View ArticlePersonalization Is a Priority for Retailers, but Can Online Vendors Deliver?
Call it the Nordstrom versus Amazon problem. Stores like Nordstrom excel at "white-glove service." Its staff may recognize your face and even greet you by name as they direct you throughout the store....
View ArticleHow Squarespace Created a Killer Super Bowl Spot That Scored an Emmy
John Malkovich is on an important phone call and he's extremely angry. He wants to launch his fashion career with a website, JohnMalkovich.com, but someone else owns the domain. That's how...
View ArticleEditor’s Letter: The Real Big Game for Marketers Is Engaging With Consumers...
Enveloping this month's Digital Transformation Playbook, which is focused on the burgeoning trend of personalization as an important marketing avenue, is Adweek's annual Super Bowl issue. It's an...
View ArticleInfographic: How Much Privacy People Will Give Up for Personalized Experiences
Consumers around the world get frustrated when brands fail to deliver relevant, tailored experiences, something they are increasingly demanding. They're also concerned about giving companies too much...
View ArticleQ&A: With the Press Under Fire, Lester Holt Combats ‘Low Blows From High Places’
As news anchor for NBC Nightly News and Dateline NBC, Lester Holt is a man on the move. Last week, he reported from inside North Korea (later criticized for the government orchestrated coverage). The...
View ArticleOld Spice Ran a Baffling Ad, Entirely in French, on the Grammys. This...
If you were watching the Grammy Awards a few minutes ago, you saw an Old Spice ad that was very weird indeed, even for the notoriously quirky Procter & Gamble brand. The 60-second spot was entirely...
View ArticleThe 2018 Grammys Saw a Double-Digit Ratings Decline
Apparently, viewers of the 60th annual Grammy Awards weren't in a New York state of mind last night. Originating from New York for the first time since 2003, a politically charged 2018 Grammys...
View Article