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Why VW? Brand Genius Kevin Mayer, That's Why
VW's Kevin Mayer kindly dropped by the Adweek offices recently to talk to Editorial Director Jim Cooper about the secrets of a Brand Genius winning campaign
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Why VW? Brand Genius Kevin Mayer, That's Why [Video]
Brand Genius and Volkswagen vp of marketing Kevin Mayer kindly dropped by the Adweek offices recently to talk to editorial director Jim Cooper about the secrets of a winning campaign.
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Dove Marketing Execs Win Adweek Honor
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius...
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Geniuses Brand and Grand [Video]
At New York's Capitale, Dove's Grand Brand Genius Fernando Machado, Activision's Tim Ellis, Southern Comfort's Mark Bacon, Samsung's Todd Pendleton, Beats by Dre's Omar Johnson and the Warby Parker...
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Geniuses Brand and Grand...
At the 2013 Brand Genius Awards, features editor Michael Bürgi meets seven of marketing's finest
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Adweek Brand Genius
Brand Genius honors the year's most creative, innovative and successful brand marketers. ADWEEK Brand Geniuses span a diverse array of categories including fashion, entertainment, retail and...
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Brand Genius 2014 Call for Submissions
For a quarter of a century, Adweek’s Brand Genius Awards have recognized the sharpest marketing minds in the business—but we need your help in finding them. Do you know a fearless marketer with an...
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Brand Genius 2015 Call for Submissions
For over 25 years, Adweek's Brand Genius Awards have saluted best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who bursts with ideas, breaks...
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Arianna Huffington Will Receive Adweek's 2015 Brand Visionary Award
Adweek is pleased to announce Arianna Huffington as the winner of the magazine's annual Brand Genius Brand Visionary award. The honor, a celebration of Huffington's career as the chair, president and...
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The Brand Genius Quiz
We did it to you in February, and now we're back. (The questions are tougher this time, too.) Test your branding and marketing smarts with our latest brand quiz. We'll tabulate your score for you...
View ArticleSubmissions Are Open for the 2013 Brand Genius Awards
Adweek’s Brand Genius Awards have recognized the best and brightest marketing minds for 24 years now, but we need your help in finding the executives who deserve the spotlight. Do you know a marketer...
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Dove Marketing Execs Win Adweek Honor
Steve Miles and Fernando Machado, the marketing executives behind one of the most successful viral videos of the past year—and ever, for that matter—snapped up the honor of Adweek’s Grand Brand Genius...
View ArticleClik here to view.
Adweek Brand Genius
Brand Genius honors the year's most creative, innovative and successful brand marketers. ADWEEK Brand Geniuses span a diverse array of categories including fashion, entertainment, retail and...
View ArticleClik here to view.
Brand Genius 2015 Call for Submissions
For over 25 years, Adweek's Brand Genius Awards have saluted best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who bursts with ideas, breaks...
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A World That Hates Airlines Doesn’t Hate Delta, Thanks in Part to This Marketer
In recent years, airlines have become a staple on those lists of things Americans love to hate. Search for any airline on Twitter and you are guaranteed to find the usual griping about late flights,...
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Brand Genius 2016 Call for Submissions
For over 25 years, Adweek's Brand Genius Awards have saluted the best and brightest minds in marketing—but we need your help in finding them. Do you know a fearless marketer who bursts with ideas,...
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Chipotle Marketing Exec Indicted in Major Crackdown on Cocaine Buyers in New...
Mark Crumpacker, Chipotle's chief creative and development officer, has been indicted as part of a New York City drug ring bust. The Chipotle executive and Fox Business producer Katie Welnhofer were...
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JetBlue's Elizabeth Windram Wins Adweek's 2016 Grand Brand Genius Award
In 2016, JetBlue launched a number of clever campaigns for a category many people don't necessary love, airlines. The brand made passengers happy with stunts for free or discounted travel, but it also...
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Why Having a Vision Is the Key to Arnold Schwarzenegger's Success
It takes a certain set of skills to successfully transform one's career not just once or even twice, but over and over again. No one has been more successful at achieving new, seemingly unattainable...
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Some of Marketing's Brightest Minds Share Their Best Advice for the Next...
This year's Brand Genius winners once again represent a group of elite marketers creating groundbreaking work for brands within their respective categories. So what will it take for marketers of the...
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