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Brand Genius 2012: Tom Herbst, Captain Morgan
Brand Genius 2012: Tom Herbst, Captain Morgan
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Brand Genius 2012: Chris Gabaldon, Ritz-Carlton
Brand Genius 2012: Chris Gabaldon, Ritz-Carlton
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Brand Genius 2012: Olivier François, Chrysler
Brand Genius 2012: Olivier François, Chrysler
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Chrysler Comeback Kid Wins Adweek Honor
Olivier François, the CMO and much-praised branding engine for Chrysler Group, drove home tonight with the honor of Grand Brand Genius of 2012. The award capped off Adweek’s Brand Genius gala awards...
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Night Out: Brand Genius 2012
The most masterful marketers of the year came out in force for Adweek’s Brand Genius gala awards dinner, an annual rite that recognizes the year’s 10 most memorable and innovative branding efforts and...
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Brand Genius Quiz: Test Your Marketing IQ
So, Mr. or Ms. marketing exec, you’ve got the sweet salary and window office—and you know it all, don’t you? Well, time to find out. Take our quiz on some of branding’s more unusual facts and foibles....
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Brooklyn Nets' Digital Presence Has Skyrocketed
SpecsWho Jayne Bussman-WiseAge 31New gig Digital director, Brooklyn Nets and Barclays CenterOld gig Manager, marketing and digital programs, New York RangersHow large is your social fan base? We’re...
View ArticleThe Brand Genius Quiz
We did it to you in February, and now we're back. (The questions are tougher this time, too.) Test your branding and marketing smarts with our latest brand quiz. We'll tabulate your score for you...
View ArticleSubmissions Are Open for the 2013 Brand Genius Awards
Adweek’s Brand Genius Awards have recognized the best and brightest marketing minds for 24 years now, but we need your help in finding the executives who deserve the spotlight. Do you know a marketer...
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Next Week's Headlines Ahead of Adweek's Brand Genius Issue [Video]
Lucia Moses wonders what will be the outcome of the big divorce at Time, Emma Bazilian takes a look at why big brands are chasing crowdfunding, Robert Klara reveals this year's Brand Genius Award and...
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What Makes a Brand Genius?
True story: When we relaunched Adweek three years ago, we also set out to recast our events. First up was Marketer of the Year, which had stood the test of time but was in want of renewed energy and an...
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The Type of Second-Screen Apps That Keep Users Engaged the Most
These days, advertisers have to plan their TV strategies with second-screen viewing in mind. But not all co-viewing behavior is the same. A series of studies by Time Warner Medialab showed that...
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