Verizon Gets a New CEO as the Race to 5G Heats Up
Verizon is tapping a new leader as it heads toward a pivotal juncture in the future of wireless service. The country's biggest cell carrier announced on Friday that its current chief technology...
View ArticleMacy’s Looks Internally to Find Next Big Influencer Campaign
When it comes to influencer marketing, more and more brands are looking to established bloggers or Instagram superstars with six-figure follower counts to promote their brands. Macy's, however, is...
View ArticleFacebook to App and Website Developers: HTTPS by Oct. 6
Applications and websites using Facebook Login have until Oct. 6 until all Facebook Login redirects must use HTTPS and all Facebook JavaScript software-development-kit calls that return or require...
View ArticleHere’s What Happens When Kim Kardashian Tweets Your Coverage
President Trump's granting of clemency to Alice Marie Johnson Tuesday began with an Oval Office meeting with Kim Kardashian West a week earlier. But it really began 7 months earlier, when Kardashian...
View ArticleBeats by Dre and Guy Ritchie Created a Visual ‘Mixtape’ of World Cup Origin...
There are colorful characters with interlocking stories, unlikely winners and incredible comebacks in this swaggering, razor sharp, fourth-wall-breaking, stylized 4-minute mini-movie. It looks like a...
View ArticleThe CW’s New Sunday Night Slate Helps Boost Upfront Volume 15 Percent
The first broadcaster has crossed the upfront finish line with The CW wrapping its negotiations today, two weeks earlier than it did in 2017. And with strong buyer interest in the network's additional...
View ArticlePublishers Are Seeing Traffic From More Than Just Facebook and Google
For publishers, the past two years were a lesson in chasing traffic and finding the true value of an audience. Some have shut down and others have undergone layoffs. The ever-growing threat of a simple...
View Article‘B’ Is for Burger: IHOP Officially Flips Name to IHOb—at Least for Now
As brand stunts go, IHOP has squeezed a decent amount of juice out of a teaser early last week indicating that the restaurant would change its name to IHOb. For 60 pancakin' years, we've been IHOP....
View Article5 Books That Will Teach You Everything You Need to Know About Advertising
If you're going to devote your career to something, it helps to study it before you commit--especially in a sector like advertising, which can be either banal and soul-crushing, or diverse and...
View ArticleHow Your Brand Can Build a Foundation Upon Emerging Tech
You can't open an advertising publication without hitting a dozen bylines about the ways in which digital is creating new opportunities for marketers. They're not wrong, of course. Digital opens the...
View ArticleSnap Spectacles Are Now Available via Amazon in the U.S., U.K., Canada
The second generation of Snap Inc.'s Spectacles, released in late April, is now available for purchase via ecommerce giant Amazon in the U.S., U.K. and Canada. More countries in Europe will be added...
View Article6 Ways Men Can Support Their Female Colleagues
From ad agency execs to movie moguls and members of the media, men across all industries are under a spotlight for their behavior toward women in the workplace. While some giants fall, most men--like...
View ArticleJ.R. Smith’s Game-One Goof-Up Was the Most-Talked-About NBA Finals Moment on...
Cleveland Cavaliers shooting guard J.R. Smith's gaffe at the end of game one of the National Basketball Association Finals generated the most conversation on Twitter during the series, which was swept...
View ArticleHow Advertisers Can Make Their Brand Message More Inclusive
Like every CMO, I spend much of my day in creative reviews. That means I am on the receiving end of a lot of beautiful images. But over the years, too many have been filled with perfect young hipsters,...
View ArticleFacebook: Here’s How to Delete a Photo or Video From Your Story
By default, the photos and videos you share to your Facebook Story will automatically disappear after 24 hours. But what if you want to delete a post before that happens? Our guide will show you how to...
View ArticleSonic Rolls Out Its Latest Ad With Ellie Kemper and Jane Krakowski
Sonic has released another ad with Ellie Kemper and Jane Krakowski. The drive-up fast-food joint tapped the Unbreakable Kimmy Schmidt actors to star in six spots, which debuted in March and are being...
View ArticleMilitary Spouses Will Get One Free Year of LinkedIn Premium After Moves
LinkedIn announced that it is teaming up with the U.S. Department of Defense's Spouse Education and Career Opportunities program to provide one free year of LinkedIn Premium to military spouses when...
View ArticleAll of Your Memories on Facebook Can Now Be Found in One Place
Facebook Tuesday introduced Memories, a new section where people can access moments shared with family and friends. Memories is accessible via the bookmarks to the left of News Feed on desktop, via the...
View ArticleMoët & Chandon Launches Its First Global Champagne Campaign in 3 Years
The new "Must Be" campaign from Mo?t & Chandon embraces the idea that "we don't remember days, we remember moments"--though we'd argue that depends how much Mo?t you drink. The iconic champagne...
View ArticleIHOP Is Now the International House of Burgers—and Brands Grilled the Chain...
It's been a big day for the franchise formerly known as the International House of Pancakes. Today, IHOP announced it was temporarily rebranding as IHOb, the International House of Burgers, and other...
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