Under Armour Celebrates Steph Curry by Embracing Everything Critics Hate...
Pity the three-peaters. Zinedine Zidane, Cristiano Ronaldo, Gareth Bale, et al. understand it after wrapping up a third consecutive UEFA Champions League title in soccer. Now, the Golden State Warriors...
View ArticleWitness 150 Years of Wimbledon History in One Epic Animation
When one thinks of Grand Slam tennis, Wimbledon is usually the first tournament that leaps to mind. The Australian Open is Aussie fun in the sun, the French Open is elegant, and the U.S. Open's grit is...
View ArticleEdelman Has a Message for Cannes Lions This Year: We Do Creative Work, Too
For more than 65 years, some of the world's largest and most influential businesses, personalities and governments have turned to Edelman to help shape public opinion in times of crisis and celebration...
View Article20 Ad Campaigns That Will Win at Cannes
Tens of thousands of marketing campaigns are submitted each year to the Cannes Lions International Festival of Creativity. Only 10 percent will make it to the shortlist, per festival organizers, and a...
View ArticleCannabis Makes Family TV Time More Fun, Say Pot-Smoking Parents
In unsurprising news, it appears parents occasionally enjoy their children's company more while stoned, based on a survey just released by NYC-based media and brand consultancy Miner and Co. Studio....
View ArticleSesame Ventures (Yeah, That Sesame) Wants To Make Technology More Accessible
There are not one but two letters of the day at nonprofit Sesame Workshop's New York headquarters today: V and C. That's because its venture arm, Sesame Ventures, has invested in Kano, a London-based...
View ArticleDisney Puts Consumers On Stage in New 360 Video Ad for Aladdin on Broadway
Disney is putting a virtual reality twist on their advertising. To promote its Broadway production of Aladdin, Disney's theatrical productions arm has partnered with OmniVirt, a virtual reality...
View ArticleReddit and Twitter Are Creating New Video Ad Formats
Reddit is rolling out native video ads, further deepening the platform's ways of putting brands in front of its audience. To help monetize the growing use of video content on the platform, the company...
View ArticleHow to Become a Trusted Consumer Engagement Brand
The lines are blurring between consumer engagement points across marketing, commerce and service, from email marketing to online shopping and including newer technologies like voice assistants and...
View ArticleMinecraft and Sony Led the Pre-E3 Chatter on Facebook
With the Electronic Entertainment Expo kicking off Tuesday in Los Angeles, Facebook shared new data related to how its users are talking about the video game convention on both Facebook and Instagram....
View ArticleThink IHOb Is Bad? Here Are 4 Other Brands That Tried to Change Their Names
If Twitter is any gauge of consumer sentiments, the International House of Pancakes' announcement Monday that it was changing its name to the International House of Burgers (colloquially: IHOP to IHOb)...
View ArticleMAC Cosmetics and Vice Created a Surreal, Hypnotic Homage to Aaliyah’s Legacy
Aaliyah was an iconic R&B artist of her day and featured on one of i-D's most iconic covers. Seventeen years later, MAC Cosmetics and i-D, a Vice-owned global platform for emerging talent that...
View ArticleRamadan Lit Up Snapchat Globally During May 2018
Snapchat released its first-ever Snap Chatter monthly trends report, looking at what its 191 million daily users were talking about during May 2018. The messaging application said 20 percent of its...
View ArticleFacebook Has Some 2018 FIFA World Cup Russia Features of Its Own
2018 FIFA World Cup Russia fun is not exclusive to Facebook Messenger, as the social network revealed some special features of its own for the tournament, which kicks off Thursday. Starting Wednesday,...
View ArticleNope, You Still Can’t Ask Google Assistant for 3 Things at Once
Reports of its birth were greatly exaggerated. Despite widespread reports that Google Assistant's Multiple Actions feature for three or more actions was live based on a tweet from Google's hardware...
View ArticleJudge Rules for AT&T in Antitrust Trial, Approving Merger With Time Warner
Almost 20 months after AT&T first announced its deal to acquire Time Warner, the companies could be just six days away from joining forces after a federal judge ruled in AT&T's favor late...
View ArticleA Hotel Chain’s Umbrella Uses LED Strips to Brighten Your Rainy Days
Days Inn shines a new light on a familiar promotional item--an umbrella emblazoned with the brand's logo--in this campaign developed with Olson Engage. The economy hotel chain modified a bunch of...
View ArticleFlying Planes Upside Down Helps Strategy Executive Dream Up Killer...
Mark Mullen would argue some of his best ideas come to him after spending an afternoon in the skies, spinning his open cockpit plane all around and upside down. "It requires a lot of concentration and...
View ArticleAdweek Holds Second Installment of Its Executive Lab Series, Creating a...
Adweek held its second installment of the 2018 Executive Lab Series, Creating a Connected Community, on June 5 at New York's NeueHouse Madison Square. Check out the best shots from the day, as well as...
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