This Communications Firm Wants to Help Advertising Overcome Its Whiteness...
From Martin Luther King Jr. intoning over pickup trucks to Kendall Jenner defusing protests with Pepsi, one need not look far to see why an agency like Bold Culture is necessary in today's advertising...
View ArticleESPN Freaked Out iPhone Users by Trolling Them With AirDrop During the NBA...
Lots of marketers will tell you that the key to modern advertising is to be less interruptive--inviting viewers into experiences that feel more like entertainment and less like bombardment. But a new...
View ArticleHow to Livestream the World Cup, and Why Most Viewers Will
Good news for those broadcasting and streaming the 2018 FIFA World Cup, which kicks off tomorrow in Russia. Of the 67 percent of consumers surveyed by the Interactive Advertising Bureau who said they...
View Article12 Essential French Phrases to Know Before You Hit Cannes
With the Cannes Lions Festival of Creativity starting in less than a week, the Adweek team figured now would be a good time for a little French refresher. We cover only the most essential of phrases in...
View ArticleWhat to Expect at Cannes 2018
Cannes Lions (June 18 to June 22) is one of my favorite events of the year. Set on the Riviera, it has an unbeatable scenic backdrop. It is also an event that is evolving with today's challenges. I...
View ArticleHow Long Will It Take to Read This Instant Article on Facebook?
TL;DR? Facebook will now tell people if that's the case, at least when it comes to Instant Articles. The social network is now displaying read time, or the estimated time it would take someone to read,...
View ArticleFathers Are Tired of Seeing Doofus Dads in Advertising
With Father's Day approaching, there's currently an abundance of ads showing us what American fathers want most. But, a recent study by MDG Advertising revealed fathers don't like the way they're...
View ArticleIPG Issues a Memo Reminding Staff to ‘Act Responsibly’ at Cannes
On Tuesday morning, IPG leadership sent out an email to all staff attending the 2018 Cannes Lions festival reminding them to conduct themselves properly while away and to avoid "misconduct," especially...
View ArticleEverything About This Ad, From the Film to the Audio, Is 100% Recycled
A charming (if mildly disjointed) new commercial from a Los Angeles-based ethical clothing company takes an old adage--"the medium is the message"--to a new level. The brand, Everybody.World, has a...
View Article3 Ways Advertisers Can Use Mobile to Reach Consumers During the World Cup
In the 21st century, consumers are increasingly transitioning toward mobile for streaming sports. In fact, a recent Google survey found that 30 percent of sports fans say they now stream live sports on...
View ArticleSnapchat Snapcodes Become Snackcodes in Ride-Sharing Cars With Cargo Boxes
In-car commerce platform Cargo is bringing its boxes full of snacks and other retail products to cars in Los Angeles, with help from messaging application Snapchat and snack delivery service...
View ArticleWPP Weathers Investor Revolt Over Martin Sorrell’s ‘Obscene’ $26 Million Exit...
WPP chairman Roberto Quarta had a message for the holding company's shareholders at its annual group meeting this morning in London: We understand that you're upset, but there's nothing we can do. The...
View ArticleAmerican Express Is Giving Emerging Artists Billboard Space to Help Launch...
If you live in New York, Los Angeles or London, you might soon notice a series of beautiful, hand-painted billboards pop up in your neighborhood. From a distance they might seem simply like colorful...
View ArticleThis Brewer Will Print World Cup Tweets Onto Beer Foam to Keep Fans Off Their...
The FIFA World Cup brings together soccer fans from around the world, most of whom gather around TV screens for a shared viewing experience. But it's also the single most tweeted event in the world. So...
View ArticleFacebook IQ Examined What New and Expecting Parents Expect of Brands
Facebook IQ released the second part of its study on how parents use the social network, this time focusing on what they expect from brands. The social network's research arm commissioned an Ignite 360...
View Article3 Benefits Resulting From Ad-Tech Tax Cuts
Brands have been sounding a steady drumbeat for more transparency in digital advertising for a while. Now that the programmatic ecosystem is starting to shine the light on itself, the sights revealed...
View ArticleThese Standout U.S. Campaigns Are Up for One of Cannes’ Most Coveted Lions
The Cannes Lions Titanium award is among the more coveted for work that delightfully blurs the category lines. This year's shortlist shows a wide range of breakthrough work that retains the spirit of...
View ArticleFacebook Is Taking Steps to Bring More Transparency to Its Custom Audiences
Facebook Wednesday announced updates to its custom audiences ad-targeting options, as well as the "Why Am I Seeing This" drop-down menu that users can access when they view ads. The social network said...
View ArticleSalesforce Marketing Cloud Goes Live With Google Analytics 360 Integrations
After six months in partnership with Google in an effort to improve marketing effectiveness via an alliance of their respective platforms and strengths, Salesforce Marketing Cloud went live with its...
View ArticleInfographic: What Advertisers Should Know About Marketing to Fathers
Fathers are a unique and often overlooked demographic when marketing decisions are made. A recent study conducted by MDG Advertising revealed fatherhood has a huge impact on brand engagement, yet many...
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