4 Take-Aways on the Future of Advertising From Ken Auletta’s ‘Frenemies’
Ken Auletta, the writer behind The New Yorker's "Annals of Communications" profiles, followed up the New York Times bestseller, Googled, with a thorough look inside the advertising industry. Adweek...
View ArticleThis Machine Learning Model Picked Spain to Win the 2018 World Cup
Statisticians at German technical university Technische Universitat Dortmund built a model that used machine learning to predict Spain will win the 2018 World Cup. The prediction is based on 100,000...
View ArticleIs Cannes Lions Missing Out on an Opportunity to Address Sexual Harassment in...
There is little doubt that the atmosphere at this summer's Cannes Lions Festival of Creativity will be different than in past years. But how dramatic will the change be, and how much of a difference...
View ArticleTwitter Debuts New Way for Users to Discover Tweets for Relevant Topics
Twitter's pitch of being the place to "see what's happening" has become ad nauseam. However, unless you're a power user of the internet, it's often tricky to know which users and hashtags fulfill that...
View ArticleWhich Players in 2018 FIFA World Cup Russia Have the Most Instagram Followers?
Instagram had some fun in the run-up to Thursday's kickoff of 2018 FIFA World Cup Russia, compiling its All-World Team of participating players, by position and number of followers. The Facebook-owned...
View ArticleFor Its First Out-of-Store Brand Activation, Coach Created a Visual,...
This Coach is not your mother's Coach. This week in New York, the legacy fashion brand took a leap into its future with the debut of Life Coach, its first-ever external brand activation (outside of its...
View ArticleA New Way to Say ‘Thank You’ to Co-Workers and Colleagues, From LinkedIn
LinkedIn Wednesday introduced a new way for its members to express gratitude to their co-workers and colleagues. Product manager Hermes Alvarez unveiled LinkedIn Kudos in a blog post, writing that...
View ArticleBolstered by AT&T’s Verdict, Comcast Officially Makes $65 Billion Cash Offer...
It took just 24 hours to answer any lingering questions about the extent to which AT&T's seismic court victory on Tuesday would upend the TV industry. Emboldened by the decision from U.S. District...
View ArticleSummer 2018 Drink Trends on Social Media
If you've been paying any attention to social media for the past five years, or have simply dined out, you know that the ros? craze is real. From influencers who have devoted their entire digital...
View ArticleNew BBC Series Sheds Light on Women Suffering Through Pain in Silence
In this era of social awareness, many once-taboo issues are being brought to light for women and other marginalized communities. One such taboo is the expectation that women should keep details of...
View ArticleThis Argentine Bakery Mixed Different Breads in One Bag to Promote Diversity
What do humans and bread have in common? They come in different colors. A recent campaign from bakery brand Bimbo and Ogilvy Argentina aimed to promote diversity and tolerance by mixing half a dozen...
View ArticleQ&A: Two Leading Adwomen Discuss IPG’s Upcoming Cannes Breakfast With...
IPG is continuing conversations around diversity and inclusion, leading the way for those on the MeToo movement to be sparked at the 2018 Lions festival by inviting a lineup of powerhouse female...
View ArticleFacebook Won’t Exclude News Publishers From Its Political Ads Policy
Facebook head of global news partnerships Campbell Brown explained in a blog post why news publishers will not be exempted from the social network's recent introduced policy on political ads. Facebook...
View Article4 Unexpected Takeaways From Walker Sands’ Future of Retail Report
Sure, voice is big these days, but it's also turning commerce into a daily activity that happens as consumers go about their lives. That's according to PR firm Walker Sands' Future of Retail 2018...
View ArticleDropping the Ad Cliches, This Father’s Day Video Looks at the Hopes and Fears...
When agencies work on internal holiday-centric content (see: holiday cards and videos), the results can be enjoyable, but mixed. For Father's Day, it could be easy to go down the predictable path that...
View ArticleWaPo Staff Lay Out Grievances in #DearJeffBezos Petition Circulated on Social
More than 400 Washington Post employees signed a petition to the publication's owner and Amazon's founder, Jeff Bezos, demanding fair wages and an improvement to benefits. The Post shared the petition...
View ArticleTop Communications Exec Elliot Schrage Is Leaving Facebook
Facebook vice president of communications and public policy Elliot Schrage announced that he is leaving the company. Schrage, who celebrated his 10-year anniversary with the social network last month,...
View ArticleFacebook, New York Times Execs Get Into Heated Debate Over Ad Policy
Campbell Brown, head of global news partnerships at Facebook, said publishers have "welcomed" the company's approach to including them in their political ads policy. Mark Thompson, CEO of The New York...
View ArticleThis Branded Series Makes a Compelling Case That Cheez Doodles Are the Key to...
The path to enlightenment is lined with salty snacks, as far as Lindsay the life coach is concerned, and she'll be happy to dole out some unconventional advice to you over a bag of Cheez Doodles. Pick...
View ArticleWhy a Good Online Experience Can Make For a Better In-Person Adventure
Experiencing something in person will always create more indelible and meaningful memories. That's why brands, and the platforms that support them, are creating new ways to create a more lasting...
View Article