Deutsch Picks Up H&R Block’s U.S. Account Across Creative, Strategy and...
H&R Block announced it has chosen Deutsch as its creative and advertising agency of record following a review that started in April, the same month the company appointed its new CMO, Vinoo Vijay....
View ArticleLate-Night Rivals Stephen Colbert, Jimmy Fallon and Conan O’Brien Team Up to...
Every weeknight, Stephen Colbert and Jimmy Fallon battle each other for the bigger piece of the late-night audience. But on Tuesday, the 11:30 rivals united to take on a common opponent who has been...
View ArticleThe Hardest Working Hands in Fast Food Get a Break for Del Taco
Working the back of the house in any restaurant wreaks havoc on the hands. Chopping, shredding--all the prep needed to satisfy the palate in addition to the actual cooking--can be a thankless job....
View ArticleYouTube Revealed Its Top 10 Soccer Ads for 2018 FIFA World Cup Russia
YouTube revealed the most-watched ads on its platform that relate to soccer and are being promoted "during the hype" of 2018 FIFA World Cup Russia. The top 10 ads were determined by factoring in...
View ArticleRoku Is Releasing Its Own Ad Marketplace
Roku will offer its own advertising marketplace, called Audience Marketplace, so that advertisers can use the platform's data on users' streaming habits to more effectively target viewers with ads....
View ArticleBudweiser’s Iconic ‘Whassup’ Campaign Is Back—With a Burger King Cameo
Nearly 20 years ago, Budweiser introduced one of its most memorable (and absurd) campaigns, "Whassup," to the nation. Today, the company is reviving the iconic piece of marketing, but this time,...
View ArticleAfter Boosting Your Tinder Profile, Delta’s Selfie Wall Now Offers a Chance...
Delta's Selfie Wall, which debuted in Williamsburg last year, was an engagement goldmine thanks to its clever concept of creating backdrops that would make you look like an international adventurer in...
View ArticleBase Your Social Media Strategy on the Storytelling Framework of ‘Avengers:...
Social media is noisy. We all know this. Every single second, there are: 814 images published on Instagram 2,644,941 emails sent 7,844 tweets sent Worse, did you know that a tweet's shelf life is five...
View ArticleDunkin’ Donuts Sends U.S. Media Account to Publicis Groupe
Dunkin' Donuts announced today it is sending its U.S. media account to Publicis Media, which will pull resources from shops including Digitas and Blue 449 to create a dedicated unit for the chain. The...
View ArticleAlexandria Ocasio-Cortez Went DIY on Her Campaign Ad, and It’s a Runaway Hit
On Tuesday, Alexandria Ocasio-Cortez shocked the system and the nation by handily defeating 10-term incumbent Democrat Joe Crowley in New York's 14th congressional district, an area that represents...
View ArticleDentsu Aegis Snags One of Accenture Interactive’s Founders as New Carat...
Dentsu Aegis Network's Carat has hired Christine Removille, one of the founders of Accenture Interactive, as its new global president, replacing Will Swayne who has held that position since January...
View Article10 ProPublica Stories That Sparked Change, One for Every Year It’s Been In...
After 10 years in business, ProPublica's investigative work has brought about real change to communities throughout the nation. To celebrate their first decade--and kick off their second--the...
View ArticleThe Rise of Social Ad Fraud and How to Combat It
Despite being engulfed in several scandals of late--especially the widely-publicized Cambridge Analytica scandal that resulted in its founder having to testify before Congress--Facebook reported its...
View ArticleArnold Names New CEO After a Year of Changes
Arnold has found its new chief executive. Havas Creative chairman and CEO Paul Marobella announced the appointment of Kiran Smith as CEO of Arnold Wednesday. "Arnold is an important agency brand in the...
View Article4 Tips to Maximize Your Brand’s Reach on Instagram’s IGTV
Instagram is, unsurprisingly, the second-most-popular mobile social networking platform. After being acquired by No. 1 seed Facebook over six years ago, the image-focused application has arguably...
View Article3 Lessons From Cannes on How Tech Can Improve the Industry
A key question kept cropping up during my time at the Cannes Lions this year: Is technology killing creativity? My answer is, unabashedly, no. Emerging technology--such as artificial intelligence (AI)...
View ArticleInstagram: Here’s How to Share an IGTV Video
Instagram recently launched IGTV, a new section of the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across a video on IGTV...
View ArticleClorox Is Leaning Into Influencer Marketing and In-House Creative to Better...
With the half-year mark rapidly approaching, the Clorox Company's marketing team is zeroing in on two major focuses for the rest of the year: influencer marketing and in-house content creation....
View ArticleFor Its First Push Into IGTV, Bacardi Is Helping Fans Create a Music Video in...
We wanted hoverboards. Instead, we got music videos directed in real time by fans of Bacardi through Instagram. OK, fine. Instagram recently rolled out IGTV, a platform for uploading and watching...
View ArticleLuggage Company Away Raises $50 Million in Latest Round of Funding
Away, the luggage brand that's taken over Instagram feeds everywhere, has raised $50 million in a Series C funding led by Global Founders Capital, Forerunner Ventures and Comcast Ventures. The...
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