7 Ways Women Can Work Together to Move the Industry Forward
From music to fashion to startups, the word "collaboration" has become a part of the daily lexicon, with artists, designers and executives working together to create something bigger and better than...
View ArticleAdam Rippon and Mirai Nagasu Recreate Their Shared Heartbreak From 2014 in...
In 2014, figure skaters Mirai Nagasu and Adam Rippon were left off the Olympic team heading to Sochi, Russia. For the two athletes, it was a low point in their respective careers. And during the Sochi...
View ArticleInstagram: Here’s How to Share an IGTV Video Outside of the App
Earlier this month, Instagram launched IGTV, a new tab in the Instagram mobile application (and a standalone app) that lets users watch videos that are up to one hour long. If you come across an IGTV...
View ArticleHow Brands Can Break Through the Noise and Inspire Organic Innovation
Innovation, whether homegrown or acquired by a merger or acquisition, can power the growth, positive change and value creation that companies covet to give them a competitive edge. Yet few understand...
View ArticleStock Art Services Agree to Stop Accepting Images of Wild Animals in...
It used to be a go-to gag in advertising to dress a chimpanzee in a tiny men's suit, topped off with a fedora, and put him in a commercial. He seemed to be smiling, so he was having a good time, right?...
View ArticleMicrosoft and EY Are Rolling Out Blockchain Technology for Xbox
If Microsoft and EY's blockchain product is successful, it should shape the way video game developers, creators and publishers of all types earn money online. Last week, the companies debuted a content...
View ArticleWhich Side of History Is Your Brand On? P&G’s Marc Pritchard Says Now’s the...
For parts of the American population, "the talk" generally revolves around sex. For others, the conversation is decidedly different. "Uniquely, in the African-American home, it's time for me to prepare...
View ArticleThe Secret to Reaching Your Audience? Re-Evaluate What You’re Paying For
There is a secret that your media salesperson doesn't want you to know. You may be surprised to learn that your media buy, despite the suggestions made by many salespeople, is not the most influential...
View ArticleFruit of the Loom Has Hidden Cash Piles in Plain Sight, for Those Few Who...
Everybody ignores advertising. No surprise there. But a devious new campaign from Fruit of the Loom and agency CP+B has been capitalizing on just that fact, hiding thousands of dollars of cash--along...
View ArticleThe Best Cannes Lion Is Actually Bronze, Argues This Creative Who Just Won a...
If you work in advertising, your chances of winning any Cannes Lion is incredibly slim. And just think, if you don't work in advertising, the odds are even worse. So who are we to begrudge anyone a...
View Article85% of Conservatives Believe Social Networks Censor Political Speech,...
Do technology companies lean liberal when it comes to supporting political views? Respondents to a recent study by Pew Research Center seemed to think so, with 72 percent going as far as to say that...
View ArticleCalifornia Lawmakers Pass Sweeping Online Privacy Legislation
California has passed a new law that will give state residents the most sweeping online privacy rights in the nation--and hand tech companies some of the strictest rules in the process. State lawmakers...
View ArticleMusic Can Now Be Added to Photos, Videos in Instagram Stories
Are you ready to sing along with Instagram Stories? Instagram announced in a blog post that 400 million people are using Stories every day--up from 300 million in the third quarter of 2017--and they...
View ArticleFacebook Created a Playful Space for Makers on the Beach at Cannes, With...
CANNES, France--Facebook's experience on the beach at Cannes this year was a joyous ode to creativity. You could learn the art of pin- and printmaking, attend Story School to up your Instagram game or...
View ArticleOf Course Gummy Shoes Are the Best Way to Celebrate James Harden’s MVP Honor
In celebration of James Harden's MVP title, Trolli's artisans, working entirely in the medium of gummy, crafted 12-pound gummy replicas of Harden's Adidas' Harden Vol. 2s MVP edition sneakers. The...
View ArticleBest Western Is Turning to IBM Watson’s AI to Help Travelers Plan Summer...
Ahead of the July 4 holiday, Best Western is debuting an ad campaign to provide travel tips, destination recommendations, special offers, and of course, local accommodations. That's standard fare for...
View ArticleTech and Media Companies Are Teaming Up to Keep Brazil’s Elections...
Voters in Brazil are set to go to the polls and choose a president starting Oct. 7 and running through Oct. 28, and the Comprova initiative was established to help ensure that the news those voters see...
View ArticleAs Waste Plagues the Fast-Fashion Industry, Asos Is Taking a Step Toward...
Sustainability is not a new concept in the fashion industry. The past decade has seen the rise of eco-friendly brands such as Reformation, Veja, and Simon Miller. Luxury fashion houses such as Burberry...
View ArticleInside Nike’s Most Successful Failure
CANNES, France--Many brand marketers love to say they value bold ideas and taking risks, but few would likely have the stomach for a project like Breaking2. Both ambitious in goal and massive in...
View ArticleHow Finland’s Epic Equivalent of Saving Private Ryan Flipped the Branded...
Unique funding models for entertainment is nothing new. From brand integration to brands partially or fully-funding content, there is no shortage of money to put towards productions. Additionally,...
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