Want Better Results From Your Social and Search Teams? Make Them Work Together
Take a look at your company's digital marketing team. You likely have people dedicated to paid search and people dedicated to paid social. While both can assist with upper-funnel approaches such as...
View ArticleWhy Deal or No Deal Will Be ‘Better’ on CNBC Than NBC
Game show revivals have become summer staples on several broadcast networks, and now an unlikely outlet--CNBC--will be jumping on the bandwagon when it begins airing new episodes of Deal or No Deal in...
View ArticleTribune Kills Its Merger With Sinclair, Sues the Broadcast Giant for Breach...
Tribune Media has officially terminated its $3.9 billion agreement with Sinclair Broadcast Group, the company announced this morning. This comes after roughly 15 months of Sinclair revising its local...
View ArticleTV Isn’t Dying—Subscriptions Are Changing From Cable to Broadband Instead
It's become an article of faith among people who write about the television industry from a distance that a massive wave of cord cutting is upending television as we know it and the entire ecosystem is...
View ArticleSleep Number’s NYC Shop Is a Tech-Lovers Experience Aimed at Challenging...
Everywhere you look, it seems mattress companies are opening sleep lounges with nap pods or attending major industry events like SXSW to showcase products that improve your sleep quality, and therefore...
View ArticleAds for Bail Bonds Are Now Prohibited on Facebook, Instagram, Messenger,...
Chico's Bail Bonds may have been able to sponsor the Bad News Bears, but it can no longer run ads on Facebook. The social network said in a blog post that ads for bail bonds are now prohibited on...
View ArticleHow USA Today Network Is Transforming for a Digital Future
Less than a year into her role as president of USA Today Network, Sharon Rowlands is creating what she calls "a sense of urgency" for the publisher of USA Today and more than 100 local news brands...
View ArticleWomen in Media & Sports Summit: Data Can and Should Be Used to Empower Women
At Adweek's Women in Media & Sports summit last night, panels of leading women in the industry talked about how we can continue to better advocates for women and underrepresented minorities in the...
View ArticleFor Generations, These Himalayan Villagers Have Been Land Rover’s Most Loyal...
Land Rover turns 70 this year, and for almost that long, a pair of isolated villages near the Nepal-India border have relied on a small fleet of the automaker's rugged vehicles to get food and supplies...
View ArticleSamsung Unveils Its First Smart Speaker Alongside the Galaxy Note 9
Samsung is continuing to build its own ecosystem of devices, rolling out its first smart speaker and a new smartwatch alongside the next generation of the Galaxy Note series smartphone. At its...
View ArticleEnd of an Era as Havas ‘Crowdsourcing Agency’ Victors & Spoils Closes Shop
Another groundbreaking experiment ground to a slow halt last week as Victors & Spoils, the Boulder, Colo.-based shop that once promised to lead agencies toward a new model, went out of business...
View ArticleWave Goodbye to Facebook Friend List Feeds
Another little-used Facebook feature is falling by the wayside, as the social network is alerting people via messages on its flagship mobile application that friend list feeds will be unavailable as of...
View ArticleDentsu Inc. Considers Restructuring Operational Model to ‘Maintain and...
Dentsu Inc., parent company of Dentsu Aegis Network and agencies like mcgarrybowen, Carat, 360i, Merkle and Isobar, is considering a restructuring plan which would see it split into an operating...
View ArticleIf Alexa Doesn’t Know Something, She May Tell You Later
Amazon is reportedly rolling out an Answer Update feature for Alexa that alerts users when the assistant learns the answer to a question it did not previously know how to answer. It demonstrates that...
View ArticleDespite Ups and Downs This Year, Condé Nast’s CEO Is Creating a Model That’s...
Cond? Nast CEO Bob Sauerberg told Adweek about his five-year strategy to transform the company for the future in which the company projects to generate $600 million in new revenue. Among new priorities...
View ArticleMother Design Appoints New Head as Founder Departs
Mother Design, the independent sister creative agency of the larger Mother network, has announced the hiring of Mark Sloan to lead the New York office beginning Aug. 15, as founder and executive...
View ArticleA Look Inside Adweek’s Annual Women in Media and Sports Summit, Featuring the...
On Aug. 8 in New York, Adweek held its annual Women in Media and Sports Summit hosted by USA Today Network in its Hell's Kitchen office. The event kicked off with networking before featuring keynote...
View ArticleThe Good Place’s Writers Are Crowdfunding Legal Aid for Kids Separated From...
NBC's The Good Place has already accomplished the seemingly impossible by making philosophical debate the centerpiece of pop culture phenomenon. Now the creators hope to do a bit more by proving the...
View ArticleHow Radio Can Help Supermarkets Compete With Amazon Go
Amazon Go has completely overhauled the in-store shopping experience by eliminating its biggest flaw: the loathed and often lengthy check-out process. Since debuting its cashier-less Seattle location...
View Article3 Things to Keep in Mind While Building Out a Social Strategy
Consumers scroll through hundreds of feet of content per day in their social news feeds, not to mention the amount of content they take in from television, display media across the internet, email, out...
View Article