Facebook Has 4 Experts Weigh In on Data Portability
Data portability between Facebook and other applications was the focus of the latest installment in the social network's Hard Questions series. Director of public policy Matt Perault introduced a...
View ArticleLinkedIn Tweaked Its Experience Section to Group All Positions at the Same...
LinkedIn tweaked the design of its experience section with an eye toward helping professionals on its network better highlight their past jobs and career movement. Associate product manager Ian Brooks...
View ArticleFX’s Terrifying First Teaser for American Horror Story: Apocalypse Will Haunt...
FX's marketing campaign for each new season of American Horror Story manages to be even creepier and more disturbing than the one before it, and the bar has once again been raised for the newest...
View ArticleTwitter Prepares New Pitch to Brands and Agencies, Restructures Creative...
Twitter is known as a critical source of breaking news and journalistic banter--as well as a cesspool for toxic trolls. Now, it wants to reintroduce itself to brands and agencies. Earlier this month,...
View ArticleThis Director Turned $5,000 Into an Outstanding Adidas Spec Ad
Adidas' approach to creators has made the brand a darling of the creative set. The brand's talent roster--including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss--cuts...
View ArticleA Love Story, Told as Texts From the Driver’s Seat, Veers Toward Its...
The story of love has been masterfully chronicled on the screens of computers and mobile devices with Google's brilliant "Parisian Love" a watershed moment on how a future between couples can be built....
View ArticlePeriscope Wins Pemco Insurance and Picks Up Work for Intuit QuickBooks and...
Minnesota-based Periscope, one of the country's largest independent agencies, announced the account wins of both Pemco Insurance and Intuit QuickBooks. Adweek learned from people familiar with the...
View ArticleIt’s Time for Brands to Stop Ignoring the Mobile Gaming Market
There is still a disconnect between where users spend their time and where advertisers spend their money. Research shows that 78 percent of smartphone users use game apps daily, logging an average of...
View ArticleFrom Claire’s to Abercrombie & Fitch, Where Are the Mall Stores Now?
The graveyard of the American mall has tombstones of many erstwhile favorites, from Sam Goody to Waldenbooks. In many cases, these mall brands survived for decades--if not a full century--before the...
View ArticleSeahawks Fans Can Now Get Beer With Their Fingerprints
The Seattle Seahawks will take on the Indianapolis Colts in their first preseason game of 2018 on Aug. 9, and for the first time, fans at CenturyLink Field will be able to enter the stadium and buy...
View ArticleHow Foodies Are Changing Industry Standards to Be More Transparent and Authentic
Seventeen years ago when I joined Food Network, the term "foodie" didn't exist, at least not outside hardcore foodie circles. Over the years that followed, we watched as the entire nation fell in love...
View ArticleWunderman Acquires Commerce Experience Agency Gorilla Group
WPP-owned digital agency Wunderman has acquired commerce experience agency Gorilla Group. The agency, which, according to a release, provides "end-to-end experience-driven commerce solutions and...
View ArticleThe Academy’s Changes to the Oscars Did Not Go Over Well With Movie Fans
The Academy of Motion Picture Arts and Sciences has just announced plans to change up the Oscars, a move that may be motivated by the award show's plummeting ratings. The changes will include the...
View ArticleWPP, Publicis Are the Biggest Winners in Mondelez Global Media Review
This week, Mondelez concluded a global media review launched in March by adding WPP's GroupM to its agency roster and sending a large bulk of work in the AMEA and MEU regions to Wavemaker and...
View ArticleBrooklyn Nine-Nine Will Be ‘the Same, and Better’ After Moving From Fox to NBC
Dozens of shows were canceled this spring as the broadcast networks set their schedules for next season. And while several of them looked for new homes, Brooklyn Nine-Nine was one of the only shows to...
View ArticleQ&A: Hearst Magazines’ New Chief Content Officer Kate Lewis Wants to Focus on...
Kate Lewis has been named chief content officer at Hearst Magazines, only the second person to be named to the position. The appointment comes days after Joanna Coles confirmed that she would be...
View ArticleHere’s the Toys R Us Rebranding That Never Saw the Light of Day
Bankruptcy isn't usually the beginning of an agency's relationship with a brand. But opportunity can come in unexpected forms, and creative consultancy Lippincott decided to toss the dice and try...
View ArticleRoyal Caribbean Now Sets Your Vacation Photos to Music Using AI
Everyone loves posting a good vacation photo to Instagram--but what if each one could have its own unique soundtrack, too? Royal Caribbean is experimenting with that possibility, on Tuesday launching...
View ArticleMagic Leap Is Finally Ready to Release Its Long-Awaited Augmented Reality...
Magic Leap--the well-funded, well-hyped and yet mysterious augmented reality company--is finally ready to release its first AR headset. Today, the company announced it's begun shipping the Magic Leap...
View ArticleWalmart Is Reportedly Creating an Everlane Rival Brand Targeting Gen Z
Walmart's ecommerce strategy appears to be shifting from acquiring brands that appeal to millennials to creating an in-house brand targeting Gen Z. According to a Business of Fashion report, Walmart is...
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