Condé Nast Seeks Buyers for 3 Titles That Can ‘Realize Their Full Potential’
Cond? Nast CEO Bob Sauerberg confirmed Thursday to staffers in a email that after a review to determine which titles were "vital" to growth, the publisher of Vogue and The New Yorker would sell off...
View ArticleFX’s The Americans Wins 3 TCA Awards For Its Final Season
The Americans capped off its gripping final season by winning three Television Critics Association (TCA) Awards on Saturday night. At the ceremony in Los Angeles, FX's critically acclaimed drama, which...
View ArticleCBS Entertainment Chief Kelly Kahl Says Les Moonves Allegations Are ‘Hard For...
The analysts on CBS' earnings call last Thursday may have been content to ignore the elephant in the room--The New Yorker's incendiary story in which six women accused CBS Corp. chairman and CEO Les...
View ArticleAs Les Moonves Allegations Engulf CBS, the Murphy Brown Revival Will Air a...
When Murphy Brown returns to CBS this fall after a 10-year hiatus, the series will be just as provocative as it was during its original run. In the revival's first episode, "we really stick our heads...
View ArticleDiversifying in Advertising Requires Creativity and a Drive to Instill Fairness
The fundamental idea is very simple, like all powerful notions. A marketer's best work is only made possible through a diversity of talent applied to that company's business. In recent years, the...
View ArticlePro Tips: 23 Industry Execs Share Their Secrets to Success
Every career is filled with opportunities and pitfalls. It's how one deals with adversity andsuccess along the way that can mean the difference between moving up the ladder, making an impact or...
View ArticleInfographic: How Women Want Tech to Shape the Shopping Experience
Women are embracing more personalized, speedy and seamless customer experiences. New research from PopSugar found that while in-store shopping is still king in some areas--90 percent of women still...
View ArticleLearning Where to Draw the Line: How Agencies Can Deal With Toxic Clients
Last October, a pizza chain with a familiar face hired a new chief marketer and a red-hot, digital-first agency to shake up its brand after several disappointing quarters and PR snafus. It all seemed...
View ArticleHow to Future-Proof a Career in Marketing When the Old Rules No Longer Apply
Thanks to digital transformation, there are myriad ways to reach consumers, and these new channels have revolutionized not just how advertising is conceived, executed and distributed, but who makes it....
View ArticleAmid Les Moonves Allegations, Advertisers Are Sticking by CBS—for Now
During CBS Corp.'s quarterly earnings call last Thursday, Les Moonves sounded like his usual ?ber-confident self, making his typical boasts to investors about "record results," "another very strong...
View Article5 Must-Ask Questions for Prospective Creative Hires
Twenty-year veteran Christie Cordes, founder of Ad Recruiter--whose stellar list of clients includes Sony, Jaguar and Xbox/Microsoft--shares her five essential questions. Can you tell me which social...
View ArticleColonel Costanza? Jason Alexander Turns KFC’s New Ads Into a Surreal Sitcom
Jason Alexander is the newest incarnation of Colonel Sanders. Of course, given George Costanza's career accomplishments via persistent deception, it's worth asking, "Was he actually hired for the role,...
View ArticleCannabis Goes Universal in This Campaign Showing Pot Users From All Walks of...
Cannabis retailer MedMen has been fighting stereotypes in its advertising for months now, featuring everyone from white-collar professionals to grandmothers as weed lovers. For a new $4 million...
View ArticleMagic Hat and Genesee Parent Company Names Burns Group as Agency of Record
North American Breweries, a top 10 U.S. brewing company in volume of beer produce that's owned by Costa Rica food and beverage company Florida Ice and Farm Company, has selected brand transformation...
View ArticleThere’s No White Wine Emoji? Kendall-Jackson Aims to Fix That Oversight
Vino lovers: ever notice when the wine emoji comes up, you only have one option? Either did I, but for years, white wine lovers have lamented the fact that red wine is the only emoji option. Enter...
View ArticleThe CW Won’t Experiment With an Ad-Free Premium Subscription Offering
Every year, more networks begin to experiment with offering advertising-free versions of their content--as FX, AMC, Hulu and CBS All Access now do--but The CW says it won't be jumping on that...
View ArticleFacebook Wants to Strike More Partnerships With Banks
Facebook is looking to partner with more U.S. financial institutions to provide users with account management tools and other products on its messaging platform Facebook Messenger, The Wall Street...
View ArticleYouTube, Facebook and Apple Permanently Remove Infowars Channels for Using...
YouTube and Facebook have permanently deleted channels and pages associated with Alex Jones, the controversial founder of Infowars, for repeatedly violating their policies related to hateful and...
View ArticleReport Finds 36% Increase in New Business This Year, Driven by Agency Reviews
It's been a bumper year for new business revenue. According to a report by international consultancy R3, new business revenue is up 36 percent. The report tallied an increase from $691 million in the...
View ArticleSnapchat Storytellers Is the App’s New Way of Connecting Brands and Influencers
Snapchat has teamed up with five creators and influencers on its Snapchat Storytellers pilot program, which is aimed at matching up interested brands with influencers in the hopes of creating engaging...
View Article