Facebook Is Committing Another $4.5 Million to Initiatives for News Publishers
Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that...
View ArticleHow Brands Can Spice Up Adverts With Augmented Reality Banner Ads
Once hailed as the future of online advertising, banner ads have since sunk into a state of functional utility. They're a must-do, of course, but no longer exciting or driving huge conversions. And...
View ArticleHow Can Marketers Deal With an Oversaturated Digital Space? Turn Back to...
"Saturated" does not begin to describe the channels for digital marketing. Brands wield billion-dollar budgets for it like the internet is about to go out of style--and maybe that's because, in some...
View ArticleSee a Smart Home Go Rogue in New State Farm Campaign
Over the years, State Farm Insurance has emphasized that they are prepared to be there for you like the very best neighbor, whether your car breaks down or your "she-shed" is inexplicably engulfed in...
View ArticleHoneywell Selects Custom IPG Agency as AOR
Honeywell is the latest client to turn to a holding company's dedicated unit approach. The multinational consumer and commercial goods conglomerate consolidated its advertising account by selecting a...
View ArticleH&M’s New Brand Tapped Into the Power of Influencers and Instagram Polls to...
For some creators on Instagram and Snapchat, their followers are the real influencers. Their followers decide what they like, what they want more of and will voice any dissatisfaction with the...
View ArticleEven With Wrestling and More Football, Scripted Shows Will Still Be a Big...
Fox chiefs Dana Walden and Gary Newman still aren't talking about their own futures after the Disney-Fox deal closes, but the Fox Television Group chairmen and CEOs are sharing more details about what...
View ArticleHere’s How Voice Technology Is Becoming More Inclusive
In 1972, Julia Child's PBS show The French Chef became the first program to offer captions for the hearing impaired. It was a watershed moment for the deaf and hard of hearing in the U.S., and...
View Article3 Ways CPG Brands Can Use Influencers to Boost Their Marketing Strategies
The evolution of consumer behavior has accelerated dramatically over the last decade, and targeting consumers has become harder than a game of cat and mouse for many marketers. Shifting preferences,...
View ArticleGoogle Is Playing the Long Game in Africa, but Will Its AI Center Pay Off?
Google's forays into Africa have culminated in the announcement of the company's first AI center on the continent, which is set to launch in Ghana's capital of Accra later this year. Google chose Ghana...
View ArticleIt’s Time for Advertising to Stop Perpetuating Negative Stereotypes About Aging
It's a truth universally acknowledged that a brand in possession of a good marketing strategy must be in want of a customer under the age of 35. So obsessed are we with millennials and Gen Z today that...
View ArticleThis PSA Tackles the ‘Mate Code’ That Keeps Guys From Stopping Their Drunk...
In a somewhat similar fashion to Palau, New Zealand takes its protection of the environment. As one enters the country, signs are prominently displayed articulating the strict laws designed to keep the...
View ArticleFX Opens Up Its Ad-Free FX+ Offering to All Current Subscribers
It's been one year since FX launched FX+, in which subscribers can receive commercial-free access to all of FX and FXX's current original series, as well as many library titles, for an additional $6 a...
View ArticleGetting Laid Off From Ogilvy Was the Hardest, Best Thing That Happened to My...
Last week, I celebrated my redundaversary: two years since I was made redundant from Ogilvy London. And I do mean "celebrated," as, honestly, it was the best thing that could have happened to me. Over...
View ArticleBurger Sales Quadrupled After IHOP Became IHOB
Remember that time when the International House of Pancakes decided to shock the world and changed its named to the International House of Burgers? At the time, you may have been one of the many...
View ArticleCoppola Winery Is Using Music Festivals to Educate Consumers About Its Canned...
In recent years, canned wine has become ubiquitous. The convenience of a can, coupled with clever packaging and more approachable messaging, has helped marketers grow millennials' interest in drinking...
View ArticlePeak TV Is Still ‘a Ways’ From Peaking, FX’s John Landgraf Says
Three years after FX Networks CEO John Landgraf coined the term "peak TV" to describe the overwhelming amount of content available on broadcast, cable and streaming platforms, the exec said the deluge...
View ArticleWatch Two Heartbreaking Perspectives of Cyberbullying by Flipping Your Phone
Being a teenager is tough. For any victim of bullying, social media adds fuel to the fire. Wunderman Buenos Aires created a cyberbullying campaign for the Argentina-based telecommunications company,...
View ArticleJoanna Coles Is Leaving Hearst Magazines
Joanna Coles, the chief content officer of Hearst Magazines, is stepping down, The New York Post reported today. Hearst did not return multiple requests for comment. Coles is expected to leave the...
View ArticleBurberry Gave a Famed Designer 4 Weeks to Redesign Its Logo, and Here’s What...
Burberry unveiled two new aspects of its brand identity this week: One was a quite lovely tessellated monogram created from the initials of founder Thomas Burberry. The other was a new wordmark for the...
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