How Google Home Is Improving Its Marketing to Close the Gap on Amazon
This year, more than 35 million Americans will use a voice-activated assistant device at least once a month. According to eMarketer, that's up nearly 130 percent since 2017. Amazon and its Echo line of...
View ArticleDJ Khaled Stunned by His Son’s Business Acumen in Wonderfully Weird Apple...
Hollywood loves a talking baby--whether that's with a fantastically strange tale of corporate greed (see: Boss Baby) or a surprisingly poignant account of babies speaking long before babies should...
View ArticleHow a Focus on Innovative Performance Can Sync Media and Creativity
Is our creative investment really paying off? That's a big blind spot for a generation of marketers hyper-focused on media efficiency. In fact, most shy away from looking because it seems so much...
View ArticleThis Beer Company Wants Your Resume to Whip Around a Nascar Track at 200 MPH
It's not easy out there for a recent college grad. In addition to facing a mountain of student loan debt, there's the added stress of landing the first job amid a crowded field of applicants. AB...
View ArticleWhat Brands Can Learn From the NFL’s Missteps With Its Anthem Policy
With the NFL preseason starting up, some of us are debating whether football will continue as our country's favorite sport. In May, the NFL officially came out against players' national anthem...
View ArticleHP and American Express Created Digital Edens and Cabana Getaways at NY’s...
Music festival Panorama had a bleak start to its three-day event--held each year on Randall's Island in New York since its inception in 2016--thanks to some severe thunderstorms in the area. Those...
View ArticleIntel Is Sending Drones to Help Repair Sections of the Great Wall of China
Technology can have a role in preserving and restoring some of the world's most precious historical landmarks, and Intel is proving it with a new drone and AI-based initiative to repair sections of the...
View ArticleHow to Use Loyalty Programs to Target a Brand’s Most Devoted Consumers
Hardly a day goes by when you don't visit a store, restaurant or supermarket and have an employee ask, "Do you belong to our loyalty program?" Loyalty (or rewards) programs have become ubiquitous. A...
View ArticleFacebook Is Tweaking the Navigation Bar in Its iOS, Android Apps
Facebook is customizing the navigation bars in its flagship iOS and Android applications to reflect the products that people use most. The navigation bar--which appears at the bottom of the screen on...
View ArticleMeUndies Pivots Its Membership Model to Become More Exclusive for Customers
MeUndies wants to get even more intimate with its customers as the company evolves its subscription-based model to a membership one. After seeing significant growth over the last 11 years, the...
View ArticleLinkedIn: Here’s How to Edit a Comment You’ve Posted
Did you know that LinkedIn allows you to edit the comments you've posted on other users' posts? Our guide will show you how this is done. Note: These screenshots were captured in the LinkedIn...
View ArticleFacebook Is Cutting Off API Access for Apps That Failed to Meet Its Aug. 1...
Facebook vice president of product partnerships Ime Archibong issued a reminder to developers with applications that use the social network's platform APIs (application-programming interfaces): Today...
View ArticleSee How Peloton Gets Cyclists ‘On to the Next’
Anyone who has ever taken a spin class can confirm that it is not for the faint of heart. From the moment you secure your foot onto the pedal you're committing to a temporary, yet grueling sojourn...
View ArticleHow Facebook and Google Are Changing the Travel Industry for Brands and...
Emerging technologies are changing not just how travel brands do business but also when they do it. After years of intense focus on the moment of conversion, travel companies are beginning to reach...
View ArticleHow GLOW’s Creators Decide Which ’80s Brands (Like Nerds) to Include in the Show
The Netflix comedy GLOW is inspired by a real women's professional wrestling TV program (Gorgeous Ladies of Wrestling), but that's far from the only '80s brand that pops up in the series. Liz Flahive,...
View ArticleThese Are the 8 Best Movie Marketing Campaigns of 2018 (So Far)
2018 has been a weird year for movie marketing. Overall theatrical ticket revenue is up, but actual ticket sales are down, with the increased revenue coming mainly from a handful of early-year...
View ArticleHow Much Time Did You Spend on Facebook and Instagram Today?
Facebook and Instagram want people to spend quality time on their platforms, even if that means spending less time on their platforms. Instagram product management director Ameet Ranadive and Facebook...
View ArticleCP+B Co-Founder Alex Bogusky Will Return to Advertising After 8 Years
Alex Bogusky, the co-founder and executive creative director of Crispin Porter + Bogusky, is returning to the agency world eight years after swearing off advertising altogether, according to two...
View ArticleMove Over Pink Cadillac, Mary Kay Is Rewarding Sales Reps With Mini Coopers Now
Companies incentivizing top performers with flashy perks is nothing new, but there's probably no company that's mastered it better than cosmetics empire Mary Kay, and no incentive more famous than the...
View Article‘Real Gun Bill’ Campaign Assigns a Zero-Dollar Value to Senators’‘Thoughts...
There's a common refrain among conservative politicians in the wake of mass shootings involving sending "thoughts and prayers" to families of victims and others impacted by these tragedies. A group of...
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